Messe Berlin (Singapore), the organiser of ITB Asia, has announced that registration for this year’s hosted buyer programme is now open.
ITB Asia’s hosted buyer programme provides business meeting opportunities for senior level buyers and decision makers at the show. Buyers interested in attending ITB Asia this year can submit their applications online at www.itb-asia.com from today. Each applicant will be subject to a validation process led by Ms Siti Banding, Assistant Director Buyers Programme for Messe Berlin (Singapore).
“The ITB Asia Hosted Buyer Programme is renowned for its top quality buyers and reputation of generating genuine business leads. Last year, 83% of our buyers secured contract with exhibitors at the show The programme has proven increasingly popular year-on-year and continually attracts large numbers of top quality buyers,” said Nino Gruettke, Executive Director of ITB Asia.
In an independent post-ITB Asia 2010 survey, 95% of buyers who responded said they were interested in coming back this year and 98% said they would recommend the ITB Asia hosted buyer programme to their colleagues.
This year’s programme will also see the introduction of a new category of partial hosted buyers, intended to give greater flexibility to buyers with tight travelling schedules. Partial hosted buyers can choose to attend ITB Asia 2011 on any two days of the three-day show. They are also required to attend a total of 15 appointments over the two days, as compared to the 30 appointments fully hosted buyers have to fulfil.
Partial-hosted buyers will be offered similar benefits as fully hosted buyers, excluding airfares. These include hotel accommodation, invites to networking events, complimentary access to the Web-In-Travel (WIT) conference and admission to ITB Berlin 2012.
“The partial hosted buyer category is conceptualised based on feedback from buyers who are unable to commit to the full programme but yet do not want to miss out on this excellent platform for doing business at ITB Asia 2011. They also requested for more flexibility to participate in panel discussions and conferences such as Associations Day. With the new partial buyer category, over 600 top quality buyers representing the MICE, leisure and corporate travel markets will be invited to attend ITB Asia this year,” said Gruettke.
ITB Asia 2010 saw a record 580 hosted buyers from more than 40 countries attending the four-day show. This year’s event will be held from 19-21 October 2011 at Suntec Singapore.