Messe Berlin (Singapore), the organiser of ITB Asia, has announced that all available booth space for this year’s show has sold-out four months ahead of the October 2011 event. Many exhibitors have also taken advantage of a new two-year contract scheme, and 14% of floor booth space for 2012 has also already been sold.
“Asia Pacific is the fastest growing travel market in the world and with close to 800 exhibiting companies from 60 countries participating, it is clear that ITB Asia is a must-attend event for companies looking to establish a strong presence here. The exceptional sales performance demonstrates the show’s growing importance and is a validation from our peers that ITB Asia is indeed an effective and critical platform for marketing, networking and learning all about the Asian travel market,” said Nino Gruettke, Executive Director of ITB Asia.
Over a third of the exhibitors in 2011 will be at the event for the first time, including Guam Visitors Bureau, Wyndham Hotels and notably, Hilton Worldwide, which also becomes the event’s first ever ‘Official Partner Hotel’, hosting buyers and organising events during the show.
Twenty percent of returning exhibitors have increased their floor space at the show, particularly those from national tourism organisations. The Korea Tourism Organization has expanded its floor space nine-fold this year, and the booth sizes of the tourism ministries from Indonesia and Israel have also increased 40% and 60% respectively. In addition, around 10% of exhibitors who used to co-share a booth in the past have converted to independent stands.
Held at Suntec Singapore from 19 to 21 October 2011, ITB Asia is expected to attract more than 6,600 visitors and close to 800 exhibiting companies from 60 countries this year.