Japan Airlines (JAL) officially unveiled a brand new Boeing 767-300ER painted with the airline’s red crane livery yesterday. Unveiled at the airline’s maintenance centre at Tokyo Haneda airport, this is the first aircraft in the carrier’s fleet to bear the new branding.
The decision to revert to the airline’s classic red crane logo was announced in January, and is said to reflect the national carrier’s resurgence following its January 2010 bankruptcy. The timing is appropriate, as JAL announced operating profits of JPY7.3 billion (US$89.3 million) for January, and a total of JPY165.9 billion for the period from April 2010 to January 2011.
“The significance of adopting this new motif after a year since we entered the corporate reorganisation proceedings in January 2010 is to mark the rebirth of Japan Airlines,” said JAL Group President, Masaru Onishi. “Possessing again, the pioneer spirit like staff members at the time of JAL’s founding, we will take on the challenges ahead as we resolve to continue serving customers with swift responses and hospitality from the heart.”
The aircraft will operate scheduled international flights between Beijing and Haneda tomorrow (2 March 2011). Its first flight however, took off yesterday afternoon as a commemorative flight from Haneda to Kushiro in Northern Hokkaido where actual red-crowned cranes can be seen in winter.
This flight was part of a special one-day tour organised in collaboration with JAL Tours to mark the occasion, and included a visit to one of Kushiro’s several crane sanctuaries.