Jin Jiang launches new hotel brand
Shanghai Jin Jiang International Hotels Co Ltd, China’s largest hotel operator, has announced the launch of a new mid-range hotel brand. According to a Shanghai Daily report, the Marvel brand, which targets domestic business travellers aged between 28 and 45 years of age, will also compete against brands including Courtyard by Marriott, Holiday Inn Express and ibis. The first Marvel Hotel, a refurbishment of the YMCA Hotel in Shanghai, will soft open today, the report said. The brand will then roll-out into other first and second-tier Chinese cities, although specific locations were not divulged.