Layia to roll-out new budget hotel brand in Abu Dhabi
Dubai, United Arab Emirates, 25 January 2010 (TravMedia.com) - In line with its strategic plan to develop a budget brand and to expand into new markets, Layia Hospitality and CAPM Investment have concluded their negotiations by forming a JV to operate 5 properties in the Emirate of Abu Dhabi.
Accordingly, Layia Hospitality announced today its new approach to budget accommodation by introducing Day & Night Hotels. Expected to reach a new audience of customers, this new brand will appeal to the trendy, modern and young at heart budget conscious travellers. Located not only in major cities within the Middle East but in secondary cities too, Day & Night Hotels will be second to none products in terms of facilities, services, comfort and security.
Commenting on this joint venture, Khaled Almass, the Chairman of the Board of CAPM Investment added:”The Emirate of Abu Dhabi has seen tremendous growth in the hospitality, travel and leisure sectors in the last few years. We believe that the Day & Night product will be able to present itself as a complimentary investment opportunity to UAE investors and will result in the diversification of the range of hospitality products offered to visitors of Abu Dhabi”.
Commenting on Day & Night Hotels, Ahmad Al Yousuf, Chairman of Layia Hospitality said: “The Middle East market is now mature enough to accept the concept of budget hotels. Thanks to the low cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of the travellers. It is evolving from a curiosity factor to a serious alternative when deciding on a trip. Day & Night Hotels will be slick properties where extreme attention to details and cost efficiency at all levels will be the raison d’