LCC on Europe-Gulf routes could work: BA

Guest Writer

A long-haul low-cost operator serving routes between Europe and the Gulf is a viable business model according to British Airways.
“In Europe and the UK we saw huge growth in terms of low-cost carriers and I think the Middle East is a very good market for low cost so we might see in the future some developments on that front,” BA’s Commercial Manager for the Middle East, Paolo De Renzis, has told Arabian Business.
He said BA had no plans to launch such a model, but stated his belief that if London-Dubai low-cost operator was to be establiahed, there would be a “very strong” demand for such a service.
BA is not the only carrier to believe in this type of business model.
Qatar Airways has actually spoken about plans to start operating a low-cost carrier if it believes its market share is being threatened by other LCCs.
CEO Akbar Al Baker said the Doha-based carrier had registered a logo and name for such a venture.
However, it is not known if the airline’s budget airline would serve intra-regional or international destinations.

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