Leisure travel finally recovers: Pegasus

Guest Writer

Leisure travel average daily rate (ADR) has shown positive growth for the first time globally since the recession, increasing just over 1%, according to July’s The Pegasus View from Pegasus Solutions.The monthly report, which draws data from billions of hotel transactions processed by Pegasus, also reveals that leisure bookings - those made online/through alternative distribution systems (ADS) - entered double-digit growth territory with an increase of more than 10% over last year. Together, the increase in booking volume and ADR helped revenue realise double-digit growth of nearly 12% compared to 2009. “We were pleased to see the look-to-book ratio in the ADS slow its growth during July from the +50% we saw in May and June to +35%,” said Mike Kistner, CEO of Pegasus Solutions. “Have leisure travellers stopped shopping for the best value? Certainly not, but they’re definitely more willing to buy. This is evidenced not only by diminished growth of the look-to-book ratio, but also by the very encouraging ADR, revenue and length of stay growth we saw in the ADS channel.”Global corporate bookings - those made through the Global Distribution Systems (GDS) - continued a double-digit growth streak with July up 24.5% compared to 2009. This volume is expected to continue increasing through the rest of the year at an average monthly pace of +30%, which, combined with an expected ongoing increase in ADR for the channel, will lead to estimated revenue growth of about +40% each month through the end of 2010. To subscribe to The Pegasus View visit www.pegs.com

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