Luxury hotspot: Accor to grow the Raffles brand in Asia, adds Bali and Sentosa in portfolioUser role is=
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Since acquiring the legendary Raffles brand in 2016, the French hospitality group Accor has announced plans to almost double the iconic collection, with recent openings including Raffles Maldives Meradhoo and Raffles Shenzhen, as well as upcoming projects including Raffles Udaipur and Raffles Jaipur. The group adds a further two landmark projects to the pipeline with Raffles Bali set to open in 2020 and Raffles Sentosa Resort & Spa Singapore planned for 2022.
“We are growing the brand through curated additions.”
With at least four hotels in the development pipeline, the group will grow the brand by at least 50% in Asia, while planning further flagships for Europe, the US and Middle East including Raffles London in the former War Office, Raffles Boston Back Bay Hotel & Residences and Raffles Palm360 Resort Hotel & Residences.
“The Raffles brand is the highest expression of luxury hospitality within the Accor portfolio and we are growing the brand through curated additions that will allow the most discerning guests to find their perfect oasis in the world’s best locations,” Michael Issenberg, chairman and CEO of Accor Asia Pacific said.
Accor is now the second largest operator of luxury hotels in the world, with over 600 luxury and premium hotels and resorts globally. “We have found strong demand amongst owners and developers for the Raffles brand because it is truly one of the most illustrious hospitality brands in the world, renowned for offering guests unparalleled levels of discreet service in exceptional buildings that quickly become the epicentre of their destinations,” he added.
Proudly born in Singapore, Raffles has become an iconic collection of 14 timeless properties worldwide, which should reach 20 hotels by 2025. Each Raffles hotel is a special experience: warm and welcoming, generous in spirit and unique to its destination, he said.