Viet Premier Tours is offering the first six-star tours in Vietnam, targeting Vietnamese businessmen. The new product is being launched as luxury tour operators begin to see emerging demand for ultra luxury travel services within the domestic market. Bespoke high-end travel services have long been considered unaffordable for Vietnamese travellers, reserved only for international VIPs like politicians, businessmen, celebrities, or MICE tourists with daily budgets of US$1,000. However this is beginning to change as outbound travel agents report growing demand from Vietnamese travellers heading to Australia, Europe, Japan, South Korea and the US. These high-income earners also demonstrate a desire and necessary liquidity, for self-designed tours at home.The new Viet Premier six-star tours include high-grade cars, first class air tickets, five-star meals, six-star hotel rooms and the high quality services to be provided in accordance with travellers’ demands.