Malaysia plans 50% rise in arrivals
Malaysia has outlined a major new tourism strategy it hopes will propel it to 36 million international visitor arrivals by 2020, TD’s Anil Mathur reported from the ASEAN Tourism Forum (ATF) in Phnom Penh last week. If achieved, the figure would mark a remarkable 52.5% increase from the 23.6 million arrivals it saw in 2009. Tourism receipts are forecast to increase to US$56.2 billion. Malaysia’s Deputy Minister of Tourism, James Dawos Mamit, told delegates in Cambodia that the country was targeting the ecotourism segment, among others, as a way to boost arrivals and tourism spend.