The Middle East and African (MEA) hotel sector reported increases in all three key performance measurements during January, according to data compiled by STR Global. The region’s occupancy ended the month with a 6.2-percent increase to 57.5 percent, average daily rate rose 4.6 percent to US$172.26, and revenue per available room went up 11.2 percent to US$99.02.”The full impact of the recent and ongoing demonstrations against existing governments across the region will only be seen in the February results,” said Elizabeth Randall, managing director of STR Global. “While our sample of five hotels in Tunisia reported increases in average rate, their 20-percent decline in occupancy, on average, is the lowest level reported in any month during the past few years. Whilst this is not a full representative sample for the country, it gives an indication that hotels kept their room rates as any discounting would have not generated additional demand. We see a similar picture from the daily performances in Cairo for the end of January and throughout February. Our sample of 22 hotels in Cairo reported falling occupancy levels dropping to below 17 percent for the first 21 days of February with increases in average rates”.
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