mice.net publisher expands into Asia

Guest Writer

22 Feb 10 (TravMedia.com): BT Publishing Pty Ltd, publishers of the award-winning mice.net magazine in Australia, has expanded operations into Asia and has recently opened an office in Singapore.

The new company, Business & Tourism Publishing Asia Pte Ltd (BTPA), is being headed up by the highly regarded and well-respected Irene Chua, who assumes the role of Director/Publisher.

Ms Chua, who has over 15 years experience in regional publishing and media with Reed Elsevier, CNBC, TTG and Reader’s Digest group, has welcomed the challenge of taking BT Publishing’s miceASIA.net magazine to the next level through the establishment of the Singapore hub. Future plans include establishing several representative offices in South East Asia.

The all-new miceASIA.net magazine will be produced six times per annum and will be relaunched in July 2010 together with electronic mediums. Its strong editorial focus will service the meetings, incentive travel, convention and special events segment with strong distribution throughout the Asia Pacific region.

Its design and content will have similarities to that of the award-winning mice.net magazine in Australia and key elements will be added following market research and consultation with a number of industry heavyweights based in Asia.

Ms Chua said she was extremely excited to be a part of a new publishing venture, and expected miceASIA.net to quickly become the market leader in the MICE sector.

“There are very exciting times for the mice industry in Asia with new resorts and venues redefining the MICE products available. Corporate end users are more discerning and demanding and the timing is right to relaunch our MICE magazine in Asia.

BT Publishing Pty Ltd managing director and group publisher Helen Batt-Rawden, was full of praise for Ms Chua and her enthusiasm in miceASIA.net magazine and mice.net. ‘Irene has had many years experience in the MICE industry in Asia and her determination and leadership will take miceASIA.net magazine and its electronic mediums to a whole new level! ‘

The sales team has already been appointed and will hit the ground running, with editorial and admin staff to be finalised shortly. All have been directed to produce the leading business event/MICE magazine servicing the Asia region through innovation, creativity and effort - all trademarks of the magazine’s readership.

Ms Chua and her team will also represent mice.net magazine in Asia.

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