More Brits visit Benidorm
Tourism officials in Benidorm have reported strong numbers of British visitors this summer, contrary to recent media reports that Brits had abandoned the Spanish resort.
“UK visitor numbers to Benidorm grow year-on-year and we are very proud that Benidorm remains number one on the list of best-selling destinations in Spain for the UK,” said Benidorm’s Director of Tourism, Yolanda Pickett Fernandez.
“Whilst Spain, and indeed the whole of Europe, has of course felt the effects of the global recession, Benidorm’s reputation as a unique, accessible and excellent value resort remains unparalleled. We have a very high percentage of guests who return year after year.”
Statistics from the Hotel Association for Benidorm & Costa Blanca show that while Spanish visitor numbers are slightly down on last year, the number of British guests to the Costa Blanca resort has risen. Hotel bookings for June 2012 were up 2% on last year, while demand for all-inclusive hotels has jumped 14%.
Ms Fernandez noted that promotional efforts had helped boost British visitor numbers. “Only last week we had ITV’s ‘This Morning’ doing live broadcasts from the resort, filming on beaches, hotels and interviewing guests as well as cast members of the TV show ‘Benidorm’ stating how much they loved and enjoyed the resort and the special atmosphere we work very hard to create here.
“We are now hitting peak season and the resort is certainly very busy. We have a huge programme of events underway for the summer season, including headlining music festivals, shows, and fiestas offering a superb range of entertainment for all,” she added.