The new Egyptian minister of tourism, HE Yehia Rashed announced his plan – the ‘6×6 tourism impact plan’ – to fundamentally enhance Egyptian tourism and revive fortunes of the critical tourism sector.
Minister Rashed’s ‘Tourism Impact Plan’ focuses on six main priorities to improve Egyptian tourism and is designed to deliver impactful results within six months. The focus areas are working with international tourism partners to restore success, working in partnership with EgyptAir, to develop new destinations, and support charter and low cost airline companies in bringing more tourists to Egypt, enhance the country’s tourism infrastructure by supporting investors and innovating with new ideas, meet highest international standards through upgraded product and service levels at tourist facilities, attract international investment and a future in green tourism.
Announcing the plan, Minister Rashed said: “My one and only goal is to bring huge numbers of tourists back to Egypt. To do this we need concerted action and partnership with Egyptian and international tourism stakeholders. The Plan is all about action that brings together priority areas of Egyptian tourism, providing support and enhancements as we move forward.”
This is the start of an exciting time and opportunity for Egyptian tourism.
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