Nobu Hospitality has announced plans to open a hotel in the London area of Shoreditch.
The hotel group, which is co-owned by celebrity chef and restaurateur Nobuyuki ‘Nobu’ Matsuhisa, actor Robert De Niro and film producer Meir Teper, has announced the London hotel will be its entry into Europe and will open in the first quarter of 2016.
Construction has already started on the 156-room hotel, which is located at 10-50 Willow Street. Its design will be influenced by London but include Nobu’s signature ‘east meets west’ ethos, with Matsuhisa to develop its food and beverage concepts.
Facilities will include banqueting and meeting rooms and a fitness centre.
“The Nobu Hotel Shoreditch is a critical and valuable chapter in the ongoing evolutionary tale of London. For an area conceived through, and shaped by, contemporary culture and creativity, our architectural design is the obvious gesture,” said the hotel’s developer Meir Abutbul, who invested in Blakes Hotel in 2010 and is co-founder of patisserie chain Apostrophe. “The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch.”
Nobu Hospitality launched its first hotel in Las Vegas at Caesars Palace last year and has plans for more across the world.
“The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia,” said Trevor Horwell, chief executive officer of Nobu Hospitality. “Our proven business algorithm for hotel owners is our tactical and competitive advantage, focusing our effort on maximising return per square foot. We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners.”
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