Orbitz has announced the integration of the new Facebook ‘Send’ button within its hotel property pages, allowing users to share hotel options with their friends.
Similar to the Facebook ‘Like’ button, the new ‘Send’ button is designed for things users may want to share only with specific individuals or groups, but not broadly with all friends. It allows users to send messages directly to a friend’s Facebook inbox, email or to multiple friends within a Facebook group.
“Orbitz is continuing its tradition of innovation by integrating with Facebook to make the search and book experience for travel more like the actual experience of travel – social, interactive and fun,” said Sam Fulton, Senior Vice President of Retail for Orbitz Worldwide. “With the new Facebook Send button, travelers can easily share and solicit feedback on hotels from relevant friends or groups, which ultimately leads to making a more confident and informed choice.”
Travellers planning a holiday can check properties, hit the Facebook Send button to allow their friends to view a full description of the hotel property on Orbitz – including room rates, photos, maps and reviews – and discuss as a group on Facebook before selecting a hotel.