Outbound travel remains a priority for Singaporeans
Singapore, 15 June 2010: Travel continues to be a priority for almost 50% of Singaporeans in the next six months based on the latest findings from a MasterCard survey. This is a steady increase from 42% from six months ago and 30% from one year ago. Singapore ranks fourth out of the 24 markets surveyed in Asia/Pacific, Middle East and Africa. Respondents in Kuwait (71%) topped the list of consumers planning trips abroad, followed by Hong Kong (56%), UAE (52%), Singapore (48%) and New Zealand (40%).
The latest survey was conducted from 15 March to 12 April 2010 and involved 10,503 consumers from 24 markets[]. 400 people were surveyed in Singapore. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The MasterCard survey is conducted half yearly. The survey does not represent MasterCard financial performance.
Intraregional travel continues to be popular among consumers who plan to spend on travel in the next six months in Asia/Pacific (86%) and the Middle East (57%), with the majority of them planning trips within their respective regions in the next six months. Likewise in Singapore, consumers prefer to travel within Asia/Pacific. They chose nine out of 11 destinations in Asia/Pacific with Malaysia (35%) topping the list as the most popular destination, followed by Thailand (30%), Hong Kong (24%), Taiwan (24%), Australia (23%) and China (23%). The United States (11%) and the United Kingdom (8%) are the two destinations outside of this region. This is similar to their preference from six months ago.
The Asia/Pacific region continues to take the top spot for 95% of the respondents in Singapore. Only 24% and 13% of Singaporeans intend to visit Europe and the North America in the next six months.
“Personal travel is an integral part of life for many in Singapore and from our previous surveys, we have seen the appetite for travel among Singaporeans hold through the recession as compared to other markets. We see a clear preference among Singaporeans for intraregional travel and destinations in Asia/Pacific can expect to see steady growth in travel and international spending in the next six months,” remarked Julienne Loh, country manager and vice president, Singapore, MasterCard Worldwide.