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Outrigger Enterprises Group today announced the brand’s official name change to Outrigger Hospitality Group.
The new moniker comes in line with a full restructure of Outrigger’s multi-brand framework, distilling the portfolio in order to bring clarity and structure for the growth of its domestic and international collections.
Three core categories under Outrigger Hospitality Group include its ‘Premier Beachfront Resorts’ in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives; “by Outrigger” branded locations and its third-party managed properties. The new structure also delivers opportunities for Outrigger Hospitality Group to impart its extensive retail, development and management expertise.
“Delighting today’s modern, conscious traveller”
Part of the growth for the newly dubbed Outrigger Hospitality Group is underway, including a $200 million Waikiki modernisation masterplan over the next two to three years, incorporating the transformation of the flagship Outrigger Reef Waikiki Beach Resort and opening of the new Voyager 47 Club lounges.
Outrigger’s beachfront properties in Asia Pacific will also undergo a refurbishment of either their appearance and/or updates to amenities and on-site attractions.
“The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company’s 70-year legacy of hospitality with a brand strategy centred on delighting today’s modern, conscious traveller,” said Jeff Wagoner, president and chief executive officer. “Our objective under this new name is simple: to be the premier beach resort brand in the world.”