In a bid to boost travel in post-pandemic India, hospitality technology platform OYO announced that its customers will be eligible for a free stay after every 5 night stays. The free room night offer will be available to the gold members of its loyalty programme called Wizard.
Designed for the frequent traveller in India, Wizard will also offer upto 10% discount on OYO’s Wizard hotels across India, and a lot more. With over 9.2 million members, OYO Wizard is one of the largest loyalty programmes run by leading travel or food brands in India and the largest in the budget category segment in India.
Designed to enable travellers, the travel tech company’s loyalty programme aims to reward OYO’s regular customers. Across India, Delhi, Bangalore and Hyderabad are the top subscriber markets for OYO’s loyalty programme. At present, OYO Wizard is available across 3 tiers – Wizard Blue, Wizard Silver and Wizard Gold.
Speaking on the launch of the revamped loyalty programme, OYO Wizard, Shreerang Godbole, SVP – Product & Chief Service Officer – OYO said: “Our incentives such as free room nights and discounted stays give yet another compelling reason for them to choose to stay at OYO repeatedly. Our share of nights booked by repeat customers in India was over 70% in the year ended March 31, 2021. We believe that our improved loyalty offerings will appeal a lot to this large customer base.”