PATA offsets event
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In his opening comments at the Challenge, outgoing-PATA Chairman Brian Deeson said that PATA would contribute to Thai Royal Project, a sustainable development initiative in northern Thailand, as well as the not-for-profit organisation Atmosfair, which manages carbon-reducing projects worldwide.
In January 2008, PATA signed an agreement with EC3 Global, managers of the Green Globe brand in Asia Pacific.
Green Globe is the leading international environmental benchmarking and certification programme for the travel and tourism industry. Among measures PATA employed to reduce the carbon emissions of the CEO Challenge, include running the event in a venue that has been benchmarked and is proceeding to certification by Green Globe (the Centara Grand and Bangkok Convention Centre at CentralWorld).
It has also accommodated delegates in hotels within walking distance of the venue. Marketing collateral, event programme, delegate roster and evaluation survey were all printed on recycled paper. It also constructed the onsite signage and stage backdrops from recycled cardboard.
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