The Pacific Asia Travel Association (PATA) will launch its forecasts of travel demand for China on Monday 11 April 2011, during its 60th Anniversary and Conference, being held in Beijing.
The China Tourism Forecasts 2011-2013 represent a section of the overall regional predictions for the industry to be presented in the association’s ‘Asia Pacific Tourism Forecasts 2011-2013′.
The forecasts will be launched at a media briefing and will include presentations from John Koldowski, PATA’s Deputy CEO and Head of the Office of Strategy Management. Koldowski and his team are responsible for the capture, analysis and interpretation of information relating to shifts, movements and trends in the travel and tourism industry, particularly those affecting the Asia Pacific region. This includes monitoring statistics on travel movements, tracking policy and legal developments, identifying changes in consumer preferences and destination developments in relation to marketing and branding.
The release will be followed by presentations by the Forecasts’ authors, Professor Lindsay W Turner from Victoria University in Australia, and Professor Stephen F Witt from Surrey University in the UK. Both are recognised academics specialising in the econometric modelling of tourism demand, tourism forecasting and tourism economics.
Koldowski said; “This is a first attempt to bring together the national and regional inbound forecasts, so that users have all the pertinent and needed information together in one compendium. These forecasts for regional China illustrate a direction being taken by PATA in recognising that, while the world becomes globalised, it is simultaneously becoming regionalised in quite a distinct manner.”