Pegasus Solutions has launched MetaSearch Services, a solution that allows hotels to capture direct bookings from search engine results. The product, being introduced by Pegasus at ITB Berlin, recently completed testing with several major hotel chains during which they were reported to have achieved a return on investment of up to 5:1 for every US dollar spent. The programme is now available to Pegasus’ 90,000 hotel customers worldwide.
The MetaSearch Services increase the revenue opportunity for hotels seeking business through online search by displaying and linking directly to hotel information, rate and availability in search results. The product allows search engines to shop hotels and travel suppliers through Pegasus, but sends the booking directly to the hotel chain or hotel website.
“Hotels need to be able to reach consumers wherever they choose to shop, whether they prefer to book through an online travel agency or directly with the hotel,” said David Sjolander, Vice President of Product Management, Distribution Services for Pegasus Solutions. “Our MSS enables hotels to provide consumers with this choice when they elect to conduct price comparisons using metasearch.”
Pegasus currently connects hotels to the GDS and alternative distribution systems (ADS), or online channels, through the UltraDirect interface. UltraDirect connects metasearch engines to the central reservation systems (CRS) of most worldwide hotel chains. MetaSearch Services leverages UltraDirect’s real-time access to updated rates and inventory, offering hotels the option to direct the actual booking directly to the hotel or chain site.
“The hotel industry is in the midst of a major transition in terms of the way travel is being distributed, shopped and sold,” added Sjolander. “We’re seeing the market evolve. Hotels require fresh solutions like MetaSearch Services that allow them to compete strategically in today’s market.”