Philippine Airlines appoints MG Media
Philippine Airlines has announced the appointment of MG Media Communications to manage its public relations activities in Australia.
The airline’s General Manager for Australia Mike Garcia said MG Media had been engaged to mount a campaign timed with the carrier’s expansion in its Australian markets.
Philippine Airlines will next month introduce Queensland services, operating twice a week from Brisbane to Manila, in addition to its five flights a week from Sydney and Melbourne.
Mr Garcia said MG Media would be responsible for promoting the airline’s new services via travel, aviation, trade and mainstream media. The agency would also work in partnership with the Philippines Department of Tourism to promote the Philippines as a holiday destination for Australian travellers.
MG Media Communications is a specialist public relations consultancy serving the travel and tourism sectors. It was established by former journalists Bill Gray and Libby Moffet in 1993.
Asia’s first airline, Philippine Airlines operates a modern fleet of aircraft to 31 cities across Asia, America, Australia and the Middle-East, as well as 30 ports throughout the Philippines.