Pools lead family holiday wants

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly


Swimming pools and water activities are the most important part of a family holiday, according to a new Blue Paper from Hilton.

In its new ‘Resort Travel Trends: What Families Want’ report, the hotel chain found that children were more fussed about the pool than anything else, with parents looking for spacious or adjoining rooms and a variety of dining options when choosing a hotel.

Mums still lead the holiday researching and booking with kids clubs a “highly valued amenity” to ensure parents still have ‘me’ time. Amongst its UK respondents the top ‘must haves’ were a kid-friendly pool, half-day kids clubs and full-day kids clubs.

Orlando, Disneyland Paris, Italy, Mallorca and Dubai were the top destinations that parents wanted to travel to, with more than 90% of parents interested in all-inclusive resorts. The results were gathered by a survey of 1,200 parents and subsequent focus groups with both parents and children.

“This new research offers a timely perspective on what today’s families seek in resort holidays,” said Dave Horton, global head, Hilton Hotels & Resorts. “Of particular note, the report’s leading resort holiday considerations of pools and food for everyone are key touch points for our 75 resorts that all offer at least two pools or a pool and a beach and a minimum of two restaurants along with waterfront food and beverage services”. 

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