Premier Inn signs Travelport distribution deal

TD Guest Writer

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Premier Inn is now on GDS
Premier Inn is now on GDS

Budget hotel chain Premier Inn has signed a distribution deal with Travelport to reach travel agents.

More than 55,000 rooms in the chain’s 670 hotels have now been added to Travelport’s GDS platforms.

Jackie Usher, head of Premier Inn sales said: “We are pleased to announce that our agreement will see Premier Inn content available to Travelport connected agents worldwide. We are very much looking forward to working with Travelport as we continue to grow, particularly with the ability to expand our brand awareness across Travelport’s global agency reach.”

Niklas Andreen, GVP hospitality and partner marketing at Travelport added: “Premier Inn is the largest hotel chain in the UK, and one that we are delighted to be bringing to our Travel Agency customers worldwide. We know that our agents are demanding more hotel content than ever before to help maximise revenue opportunities, and the ability to provide Premier Inn through their existing booking process is an exciting development.”
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