Qatar pushes its focus to transit and stop over programmes

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QTA has a new focus
QTA has a new focus

The Qatar Tourism Authority (QTA) have recently turned their attention to transit and stop over programmes to boost its tourist arrivals.

“There is an increasing number of passengers who make short visits to Qatar via the Hamad International Airport (HIA),” said QTA ‘s chief marketing and promotions officer Rashed Al-Qurese.

For two years QTA and Qatar Airways have been capitalising on these two programmes to give the latter’s passengers, who are staying over for more than five to six hours, a chance to roam Doha for about three hours through the Doha City Tour initiative free of charge.

Transit passengers, booked in hotels near HIA for 10 hours or more, usually get an opportunity to visit some touristic attractions in Doha.

“We hope to run a global stopover programme before summer season next year, and thereby increase number of tourists around that low season.” HIA has served 7.3mn passengers (including transit and stopover) during first quarter of this year.

This figure represents a 17% increase on number of passengers who travelled through Doha International Airport (previous hub) during 2014.

Klook.com
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