Southeast Asia’s hotel management and booking platform RedDoorz has announced the launch of a new CSR campaign in collaboration with Singapore-based charity organisation Daughters Of Tomorrow (DOT). As part of the initiative, Singaporeans can donate their unused SingapoRediscovers Vouchers (SRVs) to provide free accommodation for DOT beneficiaries who come from economically-challenged environments and require temporary accommodations due to various reasons.
DOT beneficiaries are women aged 20-60 from low-income families, most of whom reside in government-subsidised flats and face multiple internal and external stressors that affect their job prospects and ability to break out of poverty. This initiative is also part of Trip.com’s “Pay It Forward” campaign, which calls on Singaporeans to donate their SRVs to selected charities and organizations via their platform. As part of this new programme, RedDoorz will also match every room night donated by the public to help amplify the impact of the programme.
Adil Mubarak, vice president of operations, RedDoorz said, “RedDoorz strongly believes in the importance of supporting our communities and we hope that through this initiative we can provide much-needed help for people who might be more vulnerable during these tough times. We encourage all Singaporeans to contribute their unused SingapoRediscovers Vouchers knowing that their efforts can make a big difference in the lives of the beneficiaries.”
As a regional company deeply rooted in Southeast Asia, RedDoorz has been actively involved in trying to lessen the impact of COVID-19 across the region. As part of its CSR initiatives launched during the last year, the company also introduced the “Red Heroes” programme in March 2020 across Singapore, Indonesia and The Philippines to provide free temporary accommodation to emergency services and frontline healthcare staff battling COVID-19. The programme was rolled out across Southeast Asia in a bid to provide much-needed support during the COVID-19 pandemic as the local authorities were faced with a growing number of cases.
“We are honoured to be the benefitting charity of this wonderful collaboration by Trip.com and RedDoorz. At Daughters Of Tomorrow, we support our DOT women in regaining their confidence and back-to-work journey. We hope that through finding sustainable livelihood opportunities, they may work towards social mobility for their families. In the past year, we have seen an increase in the number of women seeking emergency housing due to less-than-ideal situations at home. The “Pay It Forward” campaign will help provide these women with interim housing while they find alternative permanent housing solutions. Thank you in advance for your kind generosity and support,” shared Cheryl Chen, Fundraising and Events Manager, Daughters Of Tomorrow.
DOT aims to facilitate livelihood opportunities for underprivileged women and support them in achieving financial independence and enable social mobility for their families. Since its incorporation in August 2014, DOT has positively impacted more than 800 women through their skills-training, job-bridging and support programs.
The initiative will officially be launched on 1 March 2021, and will take effect the same day. Singaporeans may make their donations through Trip.com’s website.