The Rise of Messaging for Travel and Hospitality
Published June 2016
Download the presentation deck and audio recording of the June 23, 2016 webinar – sponsored by OpenMarket Inc. – to understand how to leverage messaging to connect with travelers and heighten their in-destination experience.
Phocuswright’s vice president, research, Douglas Quinby and OpenMarket’s senior product manager – enterprise mobile messaging, Austin Wheat, they explore the impact of messaging in travel, focusing on how text messaging can enhance the in-destination and hotel on-property experience for travelers. Moderated by Lorraine Sileo, senior vice president, research at Phocuswright, this 35-minute presentation includes a Q&A segment.
- The use of text and messaging apps among U.S. travelers
- The use of chat in hospitality for guest service and engagement
- The role of bots, artificial intelligence and people in powering chat
- The future of chat and how it will – and will not – impact travel