Ultra-luxury hotel brand Rosewood has made its Asian debut, with the opening of a new hotel in Beijing.
Rosewood Hotel Group, which is now based in Hong Kong, unveiled the Rosewood Beijing on Thursday, in a move that is expected to mark the start of a major regional expansion plan for the Rosewood brand. Following the Beijing launch, Rosewood will arrive in destinations including Bangkok, Phuket, Phnom Penh, Guangzhou, Sanya, Bali and Jakarta.
Elsewhere in the world, Rosewood has already launched in London, Jeddah and Riyadh, now plans to open new hotels in Paris, Dubai and the Bahamas. These hotels will add to its extensive existing portfolio in the US.
But the first Asian glimpse of the Rosewood brand will be at the Rosewood Beijing, in the Chinese capital’s Chaoyang district. And an impressive first glimpse it is too; guests enter into a three-storey-high lobby adorned with traditional Chinese art and calligraphy.
The 283 rooms and suites are among the largest in the city, starting at 50m², while facilities include six restaurants and lounges, an indoor swimming pool, gym, yoga studio and Asia’s first Rosewood Sense spa.
For the MICE market, the hotel features 3,350m² of function space, including a ballroom and a large residential-style event venue.
“This hotel was envisioned as an unconventional haven and a distinctively different hotel encounter,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “We want to provide sophisticated guests the ease they feel at home, yet also a place where they can create their own journey to experience the authentic and unexpected Beijing.”
And such is the strength of the company’s pipeline, that guests in multiple destinations across Asia will soon be able to experience Rosewood’s distinctive brand of luxury hospitality.
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