Russians take on the Philippines
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Philippines Tourism Secretary Joseph “Ace” Durano even went as far as flying to Russia recently to join Leisure Moscow, dubbed as the biggest annual travel fair in the former Soviet Union, the Inquirer reported.
At that show, the Philippine team built one of the country’s biggest and most colourful tourism pavilions to date, the report said.
Leisure Moscow coincided with Luxury Leisure, a smaller, more targeted event held aimed at Russia’s high-flying jet-setters. The Philippines had a smaller booth centered on wellness – complete with masseuses – to appeal to this group.
Durano then headed to Normandy, France, to join another tourism event, TopResa. Palawan, particularly El Nido, has recently caught the attention of the French market after it became the setting of “Koh Lanta,” France’s answer to “Survivor”, the report said.
Though Europe makes up just nine percent of the Philippines’ tourism market, they are high-yield as they stay longer and spend more.
“The reasons to visit the Philippines are perhaps as numerous as the 7,107 islands that make up the entire archipelago. And to give tourists a semblance of city life, these packages usually include either Manila or Cebu City in the mix,” said Durano.
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