Singapore Airlines (SIA) has announced the launch of e-Magazines, a range of electronic international magazines available on its KrisWorld inflight entertainment system (IFE). The new selection of 20 major magazine titles will enabled the carrier to do away with traditional paper copies.
The service will initially be available on SIA’s fleet of Airbus A380 and Boeing 777-300ER planes which are equipped with the latest Panasonic eX2 IFE.
SilverKris, SIA’s travel magazine, KrisShop, the airline’s in-flight sales catalogue, and KrisWorld, SIA’s in-flight entertainment guide, were the first publications to be featured as part of a trial in July 2010. Beginning this month, the selection will be expanded to include international titles such as The Economist, Bloomberg Businessweek, Wall Street Journal Magazine, Prestige and Elle Magazine.
Through a collaboration with SmarttPapers Aviation Pte Ltd, the new application uses a patented file compression technology to compress and transform magazines and newspaper contents into a digital format for integration into the IFE.
The airline aims to add other publications, including e-newspapers, e-books, as well as a wider selection of international and local magazines. This online feature will be progressively introduced on the airline’s Airbus A330-300 and A340-500 fleets.
“Following a successful trial with three SIA publications, we are now able to move to the next phase and offer electronic versions of prestigious international publications as an added choice to our in-flight selection. With this new electronic initiative, customers of Singapore Airlines will be able to enjoy the pleasure of reading 20 magazine titles in high resolution from the comfort of their seats – with more to come,” said SIA’s Senior Vice President Product & Services, Tan Pee Teck.
Winston Wei, CEO of SmarttPapers Aviation Pte Ltd, added; “We are pleased to partner Singapore Airlines in offering this revolutionary onboard experience. The new e-Magazine initiative offers features such as keyword search, personalised font size, auto-scrolling and different zooming levels to aid reading. Better yet, passengers will be able to see more information of a certain destination while reading a relevant article.”