Singapore Airlines (SIA) and Spain Tourism Board have signed a memorandum of understanding (MoU) aimed at boosting tourist arrivals to Spain.
Under the agreement, both parties will jointly explore and implement activities to promote tourist traffic to Spain, by way of SIA’s daily Boeing 777 services between Singapore and Barcelona. Both have agreed to fund advertising and promotional campaigns, as well as fam trips for trade and media.
“This agreement underscores our confidence in the potential and allure of Spain, as well as our
commitment to developing and promoting tourism from Southeast Asia and other parts of the Asia Pacific to Spain,” said Tan Chik Quee, SIA’s Senior Vice President of Marketing.
“With its rich culture and heritage, world-renowned cuisine, and the warmth and friendliness of its people, Spain is a very attractive destination for both business and leisure travellers. We are pleased to play our part in growing the market,” he added.
“The signing of this MoU means a lot to us since it’s the first of its kind signed by Singapore
Airlines with a European destination to cover several target markets,” said Ms Angela Casta