Singapore Airlines (SIA) and Tourism Queensland have signed an agreement to jointly promote tourism to the Australian state through the airline’s services to Brisbane. Under the four-year agreement, which took effect this month, SIA and Tourism Queensland will jointly fund a range of campaigns and promotional activities aimed at driving tourism to the state.
Tan Chik Quee, Singapore Airlines’ Senior Vice President Marketing, said; “Our association with Queensland has had a long history and our belief in the tourism proposition for Queensland has remained unshaken through thick and thin. With the extension of this partnership with Tourism Queensland, we hope to continue to attract visitors from all over our extensive network to discover the wonderful variety of experiences that Queensland offers.”
Queensland’s Minister for Tourism, Manufacturing & Small Business, Jan Jarratt, added; “The agreement is a show of support from a wonderful Queensland aviation partner. It reaffirms the importance of strong aviation partnerships which are crucial to the strength of Queensland’s tourism industry.”
The deal will aim to boost arrivals not only from Singapore, but also from China, Germany, Indonesia, India, Japan and Scandinavia. SIA operates 19 weekly Airbus A330 flights to Brisbane. The deal follows a similar agreement signed earlier this year with Tourism Australia. In 2010 Singaporean visitor arrivals to Australia reached 308,030, 8% more than the previous year.