South African Tourism targets ME agents

Guest Writer

South African Tourism has unveiled a new holiday brochure and website for the travel trade and holidaymakers in Middle East. The brochure and website launch are part of a trade road show in Dubai by South African Tourism in association with Sun International, Etihad Airways and Tourism Point. The Middle Eastern Trade Show event, held at Dubai’s Business Village Conference hall, featured a one-day trade workshop. The aim of the workshop was to bring together trade partners in the UAE together with South African Provincial Tourism authorities to further strengthen and identify opportunities to sell destination South Africa to Middle East travellers. “We have witnessed an upward climb of visitors from Middle East to South Africa in the recent past,” said Phumi Dhlomo, regional director for Africa & Middle East at South African Tourism. “The number of visitors from the Middle East especially from the Arab Traveller segments has been increasing. The trade road show, the launch of I Luv South Africa holidays brochure coupled with www.southafricaholidays.com are all part of our continuous efforts in facilitating the increase in tourist arrivals to South Africa from the Middle East.”

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