The Korea Tourism Organization (KTO) has announced that it will launch a global online campaign called ‘buzz KOREA’, aimed at promoting the country’s food culture to audiences around the world with the help of a Hollywood star and famous YouTube musicians.
The global online campaign primarily targets English-, Chinese- and Japanese-speaking countries by highlighting different aspects of Korea and providing a platform where creative content is shared, re-created and expanded.
The ‘Korean Food, Top Chef Challenge’, organised by KTO, features celebrity English-speaking TV chef, Cathlyn Choi, along with six American chefs, facing a challenge to present Korean food. Shot live, it will now be aired through KOCE/OC channels of PBS on 7 April. In addition, mostly known for his role as Ando Masahashi from the TV series, Heroes, James Kyson Lee, a Korean-American actor, is participating in the challenge as a judge. People can visit buzz KOREA’s homepage, www.buzz-korea.com and watch behind-the-scenes footage featuring the participating chefs.
The buzz Korea is also inviting the public to join in and vote for their favorite chef. The event, which gives away prizes such as MacBook Air and iPad, is open until 30 March through buzz Korea’s website.
Featuring Clara C. and Jennifer Chung, who are the rising stars of YouTube gaining prominence by their YouTube audience, a three-minute long omnibus mini-drama is scheduled to be released simultaneously through YouTube and buzz Korea’s campaign site.
Lee Charm, the CEO of the Korea Tourism Organization, said; “They would like to see the wide-spreading of the Korean culture and food to the American audience through this global campaign where popular YouTube and Hollywood stars in the United States are participating, and that they are expecting increased activities of internet users and their online contents to be shared voluntarily, in terms of Korean charms and information.”