SQ is top airline brand – survey
The combined brand value of the world’s top five airline brands rose by only 4.8% over the last year at the time when many brands in other sectors have rebranded from the recession. This has resulted in all but one falling down the table of the world’s most valuable brands, according to the annual Brand Finance Global 500 survey published this week by Brand Finance plc, the world’s leading brand valuation consultancy.
Singapore Airlines, outperforming Lufthansa, American Airlines and Japan Airlines in the annual table, tops the aviation sector in this year’s report, climbing from number 246 to number 224, with a 32% increase in brand value from US$2.7 billion to US$3.6 billion.
The only airline introduced in this year’s Global 500 brands league table is Continental Airlines at number 477. Between them, Air France, British Airways and United Airlines have dropped by an average of 90 places in this year’s table to 310, 456 and 478 respectively.
Elsewhere in the report, the aerospace sector is dominated in this year’s survey by Boeing, which rose two places to number 111 on the back of a 21% increase in brand value. Dutch-owned Airbus climbed twenty places to number 352 after itself registering an impressive 44% rise in its brand worth.