Starwood and Aloft combine for charity run
As a key supporter of Starwood’s 2010 Road to Awareness campaign, Aloft Abu Dhabi will host the Aloft Runs for Children @ ADNEC on 17 September. The run will take place over 12 hours from 7 am till 7 pm and is open for both teams and individuals. Although the objective is to complete 12 hours of running, participants can run any distance. Teams and individuals will compete for different challenges including most kilometres ran in 12 hours per team, best performance for the special runs (6, 10, and 20km runs), youngest and oldest average team age, largest family and the best dress code. For each kilometer ran, participants will enter a grand prize raffle for the chance to win one of many prizes including trips, stays, dinners, health club memberships and many more in one of the Starwood hotels around the world. UNICEF will use the money raised from the campaign to support their work helping to make basic quality-education accessible for all children in South Africa, with a special emphasis on helping the most disadvantaged to stay in school. Each year Starwood’s Road to Awareness campaign raises money for a different area of UNICEF’s work. In 2009, the initiative raised over $200,000 for UNICEF’s efforts to protect and improve the lives of children living and working on the streets of Egypt.Now in its third year, Road to Awareness is part of the wider Check Out for Children partnership between Starwood Hotels and UNICEF.