Starwood Hotels & Resorts Worldwide Inc and Bentley Motors rolled out its signature luxury experiences – The St Regis and Bentley Al Ain Tour.
The tour featured a drive along the Jebel Hafeet mountain road. The group were guided to the top of the Jebel Hafeet, treated with the signature St Regis Butler service. The drive also showcased the brand’s two hotels in Abu Dhabi – St Regis Saadiyat Island Resort and the newly opened St Regis Abu Dhabi.
“This luxury partnership will offer many more initiatives as part of the Starwood and Bentley global alliance,” said Steven Taylor, vice president of marketing, Starwood Hotels & Resorts – Europe, Africa & Middle East.
Through its portfolio of St. Regis and The Luxury Collection properties in the UAE – Grosvenor House, Al Maha Desert Resort and Spa and upcoming Ajman Saray – Starwood plans to feature more driving programs, special events and brand initiatives in 2014.
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