Starwood launches new F&B website

Guest Writer

Hotels & Resorts Transforms Food, Beverage & Spa Experiences with the Launch of Bringing you an array of lifestyle concepts all across Asia Pacific

Singapore, 2 February 2010 - Starwood Hotels & Resorts today announces the launch of, a portal where guests can find fun, fresh and unique lifestyle concepts including food and beverage, spa, weddings, events and more at a touch of their fingertip. Starwood sets new benchmark by transforming the industry’s food and beverage experience with a series of innovative branded concepts.

The Starwood food and beverage “movement” is spearheaded by Martin B. Jones, Vice President, Food & Beverage, for Starwood Hotels & Resorts, Asia Pacific.  “We are thrilled with the launch of and the branded food and beverage concepts for our portfolio of hotel brands including Westin, Sheraton, Le Meridien, Four Points by Sheraton, St Regis, W hotels and Aloft.  A memorable hotel experience is not complete without an outstanding restaurant and bar experiences.”  Jones said.

“Our mission has always been to listen to our customers and to stay ahead of the changing tastes, trends and needs of our customers. Working with various experts in the food and beverage industry including designers, chefs, food journalists and consultants has provided us with great insights into the creation of an outstanding food and beverage experience.” Miguel Ko, Chairman and President of Starwood Asia Pacific, added.

Not just a food portal, offers guests other lifestyle options including spas, fitness, weddings, events and more. Guests can also book their spa treatments or dining appointments via the same website, making Starwood Hotels & Resorts the first hotel group to provide such an impeccable lifestyle service within Asia Pacific.

Some of the concepts that can be experienced at a Starwood hotel brand across Asia Pacific are:

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