Starwood Hotels & Resorts has announced that the 2011 ‘Food and Beverage Conference & Expo: The NextCourse’ will run from 28 February to 4 March at the Sheraton Pudong in Shanghai. The event, which has been running since 2007, will bring together more than 300 executive chefs, F&B directors, general managers and other Starwood executives to collectively map out the future of hospitality services at the more than 180 Starwood properties in the Asia Pacific Region.
The conference will include guest speakers, off-site dining experiences and a trade show that will featuring hospitality products and services from across the region.
“Over the next decade, our business is expected to undergo profound changes and with such growth and diversity, decision makers in each Starwood property must be empowered to respond to the major changes that lie ahead,” said Martin Jones, Vice President of Food & Beverage for Starwood Asia Pacific Hotels & Resorts. “It is therefore important that our decision makers are encouraged to think laterally about excellence in all facets of their personal and professional development. It is appropriate that this year’s conference is being held in the high growth region of China, where Sheraton Hotels will open another four hotels before the end of March 2011.”
This year’s keynote speaker is American chef, Charlie Trotter, whoe will be supported by a range of other speakers including sex therapist Bettina Arndt, chef Jereme Leung, interior designer Kevin Arpino, and coffee specialist Paul Odom. This programme will be anchored by Peter Thurin and Australian comedian Jonathan Atherton.
For more information please visit www.thenextcourse.net.