The Hong Kong Tourism Board (HKTB) has announced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a positive ambience and make the city top-of-mind destination for worldwide travellers when travel resumes.
With the theme “Together Towards New Horizons”, Tourism Update 2022 attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers from Hong Kong, Mainland China, and overseas markets. The HKTB shared insights into the latest tourism trends and its work plan for the coming year. Guest speakers from major organisations also outlined new developments to further enhance Hong Kong’s world-class tourism infrastructure.
HKTB Chairman Dr Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding,” he said. “Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors. Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence.”
HKTB will focus first on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”. The campaign will provide a wide range of discounts and promotional offerings, and will begin with “Arts in Hong Kong” – a campaign that supports international art and cultural events, such as Art Basel, which will return in a physical format.