Suntec Singapore installs interactive signage
Suntec Singapore International Convention & Exhibition Centre (Suntec Singapore) yesterday unveiled its new interactive digital signage, called TouchPoint.
With state-of-the-art functionality, TouchPoint is equipped with exclusive touch applications that provide robust internet content, live broadcasts and personal content. This enables a fully-integrated digital platform with visual displays and high interactivity, offering guests the ability to navigate their way around Suntec Singapore. The facility icons offer navigational features, on-demand information and location of particular services within the vicinity as well as real-time information and content, in an effort ot enhance the visitor experience.
Ostensibly, TouchPoint is a large, high-resolution monitor that combines energy-efficient LCD backlighting with touch-enabled capabilities that serves as both a way-finding tool as well as a full-screen advertising platform with media content in single and/or tri-screen service for advertisers.
As a venue that hosts approximately 1,500 events annually, TouchPoint is able to display the day’s events instantaneously, providing visitors and guests the ability to establish where their specific events are being held and how to get to that particular location.
“In the new era of digital advancement, emerging technologies and the mobility of people, connectivity is more vital than ever. We are constantly looking at ways to enhance our visitor’s in-house experience as the meetings industry is all about engagement and interaction. By embracing this technology through the introduction of TouchPoint, we are putting ourselves at the forefront of the ultimate customer experience. A successful digital platform adds another seamless element to a guest’s experience. As a global leader in the meetings industry, we pride ourselves on innovation and look forward to adding a host of cutting-edge products and services that will go toward making every visitor’s journey as memorable and enjoyable as possible,” commented Arun Madhok, Director of Business Development.