Millennial travellers https://dev.traveldailymedia.com/tag/millennial-travellers/ Informing, connecting and developing the world’s travel industry professionals. Wed, 05 Oct 2022 03:55:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Customisation and personalisation in travel market to reach USD 620.71 Mn in 2032 https://dev.traveldailymedia.com/customisation-and-personalisation-in-travel-market-to-reach-usd-620-71-mn-in-2032/ Wed, 05 Oct 2022 03:55:02 +0000 https://www.traveldailymedia.com/?p=731799 The post Customisation and personalisation in travel market to reach USD 620.71 Mn in 2032 appeared first on TD (Travel Daily Media) Brand TD.

The customisation and personalisation in travel market is anticipated to have a CAGR of 17.8% (2022-2032), reaching a value of USD 620.71 Mn by 2032. These insights are based on a report by Future Market Insights.

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The post Customisation and personalisation in travel market to reach USD 620.71 Mn in 2032 appeared first on TD (Travel Daily Media) Brand TD.

The customisation and personalisation in travel market is anticipated to have a CAGR of 17.8% (2022-2032), reaching a value of USD 620.71 Mn by 2032. These insights are based on a report by Future Market Insights.

Millennial travellers are suave and are always in search of something special during their business or leisure tours. They are smart, well researched, very clear about their priorities and needs and are eager to shell out any money to gain a comfortable travel experience. The scope and relevance of a travel marketer are massive in the modern tourism market.

The trend of customisation and personalisation in travel marketing is slowly but steadily emerging in the market. A properly planned tour with significant inputs can change the entire travel experience for a tourist. The use and accumulation of travel data has changed the face of the travel industry and given it a new dimension.

New travel portals have created a virtual corridor for travellers leading them into a better and bigger arena of the travel world. A host of travel tools are now in use and many of the leading travel agents around the world are using these tools for customisation and personalisation in travel marketing.

Personalised and customised travel marketing holds the key to success for key stakeholders in the travel industry. Modern day customers are shifting towards tailor-made and customised travel packages. Emails are a passé in the evolving travel industry. Travel companies are using advanced tools to promote their offerings.

To woo a new lot of travellers companies are rehashing their travel marketing strategies by collating in-depth information about a particular traveller and sending out professional and customised emails by gauging the exact choice of the customer.

Most of the travel companies are using high-end marketing tools to segregate customer information and are then scripting personalised mails and newsletters to ignite the interest of the tourists about a specific tour package. Social media platforms are playing a pivotal role in changing the canvas of customised and personalised travel marketing. Several travellers around the globe are using social media platforms to complete their pre-travel research.

Marketers are also predominantly using social media platforms such as Facebook and Twitter to market their products and services. Travel management companies around the globe are actively using social media platforms to woo the hashtag loving travellers.

A customised and personalised social media campaign can not only create a new band of consumers, but it can also strengthen the loyalty of the customer towards the company. An active social media presence can provide an instant launch pad to any marketing or promotional activity planned by the company.

The emergence of an array of tourism trends such as medical tourism, eco-tourism, jungle safari, and village tourism (where a tourist gets a chance to live like a native of that village along with the villagers) is also fuelling the growth of customisation and personalisation in travel marketing.

 

 

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KKday – a tour company of millennials for millennials https://dev.traveldailymedia.com/kkday-china-expansion/ Tue, 24 Jul 2018 04:37:28 +0000 https://www.traveldailymedia.com/?p=476124 The post KKday – a tour company of millennials for millennials appeared first on TD (Travel Daily Media) Brand TD.

kkday-staff

If there is Booking.com for hotels and Skyscanner for flights, there is KKday for tours and activities. KKday avoids “one-size-fits-all” tours and targets younger travellers.

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kkday-staff

kkday-staff

If there is Booking.com for hotels and Skyscanner for flights, there is KKday for tours and activities. KKday avoids “one-size-fits-all” tours and targets younger travellers.

Joining a conventional tour group offered by travel agencies often results in unfulfilling travel experiences for they are hardly creative. KKday offers a platform that enables travellers to create their own itineraries and unique experiences.

The Taiwan-based travel company is touted as the largest in Asia that features a vast collection of “highly curated experiences” for holiday-goers looking for activities that fit their taste – from skyhigh camping in Taipei 101 to learning ikebana in Tokyo.

By millennials for millennials

kkday

The company was founded by Ming Ming Chen in 2015 targeting the younger generation of travellers. Chen reportedly saw an important trend in how young people travel. Back then, budget airlines were becoming more popular and booking platforms were offering accommodations at low prices. Until now, it seems that there is no sign of it slowing down.

“He saw opportunity in tapping on the younger generation of travellers, so he became the first to group up younger people to start up KKday to plan activities,” KKday’s chief marketing officer Yuki Huang said in an interview.

There is no-one who knows the millennials best than fellow millennials themselves. According to KKday’s country manager for Singapore Idea Chen, most of the staff of the company are in their 20s.

I got a chance to visit KKday’s office in Singapore and just like many start-ups, they conduct most of their operations in a co-working space smack in the middle of Chinatown. I saw one pair playing table tennis in one corner, while some people are busy with their laptops on the other.

With such emphasis on the growing number of millennials, 80% of KKday’s over 1.5 million registered members are below the age of 40.

One of the greatest features of KKday is allowing the guests to choose their activities and plan their travel. Survey reveals that 70% of users want immersive experiences that are interactive and hands-on and 60% would rather spend money on experiences than material things.

With the needs of millennials in mind, KKday ensures that its platform is user-friendly. It also makes use of social media to promote unique experiences.

Partnership with Alibaba and China expansion

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Earlier this month, KKday announced an investment from the Alibaba Entrepreneurs Fund. KKday collaborated with Alibaba by launching a flagship store under Fliggy, Alibaba Group’s travel portal.

“A great way for us to enter the Chinese market”

“We feel this deal will drive many potential collaborations – Fliggy is a great way for us to enter the Chinese market. Alipay’s universality will help us reach customers in China, and within Southeast Asia,” Ming Chen said.

Just like many travel companies, China is an important market for KKday for its record-breaking number of outbound travellers. As a start-up aiming at being a global enterprise, KKday also acknowledges the importance of the Chinese market.

“Alibaba’s vision for globalization aligns with our effort in global expansion, and we believe with the e-commerce giant Alibaba’s technology as a tool, KKday can streamline the travel experience and make it more enjoyable,” Idea Chen said.

The Alibaba Entrepreneurs Fund selects promising young companies with innovative business and technology and provides them with strategic support from Alibaba’s ecosystem of e-commerce and financial services. The continuous effort of KKday in global expansion aligns with Alibaba’s vision for globalisation and providing better services to overseas customers.

There is really no stopping KKday’s growth. Prior to its partnership with Alibaba, the company paired with Japanese travel firm H.I.S. that resulted in raising USD 1.5 million.

Future plans

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Ming Chen, KKday founder and CEO

It seems that China is just one of the markets that KKday wants to tick off. The company has gone through a considerable amount of growth since launching its website in January 2015. From an initial number of 20 employees, the company has amassed more than 280 staff by 2018.

“In fact, as the largest travel e-commerce platform in Asia, KKday is currently hosting over 10,000 experiences from over 80 countries and 500 cities. Our platform is multilingual, which supports both traditional and simplified Chinese, English, Japanese, Korean, and other languages with more on the way. And we have already set up 11 offices worldwide,” Idea Chen said.

The platform boasts 1.5 million users worldwide. KKday reportedly receives over 4 million unique visitors each month and serves hundreds of thousands members. There is no way but up and KKday has plans to expand operations on a global scale.

“We spare no effort in improving our tech and services”

“As we mentioned earlier, KKday aims for a global market, so we do have plans to expand to the US and Europe, and we are also targeting Australia and New Zealand. Our goal is to be accessible and help all types of travellers from all over the world find and experience new things,” Idea Chen said in our interview.

“KKday has the vision to help travellers from all over the world to explore more and experience better. To achieve this goal, we spare no effort in improving our tech and services, expanding the variety of products on our platform, and reaching out to more travellers. Adhering to the above, our goals, for now, are to gain more users globally and raise brand awareness. Also, we would like to learn from the experiences of Alibaba, given that it has such advanced technology in digital payments and e-commerce,” Idea added.

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Frasers expands Capri brand for growing millennial market https://dev.traveldailymedia.com/frasers-expands-capri-brand-for-growing-millennial-market/ Tue, 13 Jun 2017 04:31:14 +0000 http://www.traveldailymedia.com/?p=251868 The post Frasers expands Capri brand for growing millennial market appeared first on TD (Travel Daily Media) Brand TD.

Frasers Hospitality has unveiled plans to add 12 more Capri-branded serviced residences across the world in the coming years, in a bid to meet “rising demand from millennial travellers”. The Capri by Fraser brand became one of the original “lifestyle” serviced residence concepts when it launched five years ago, offering high-tech facilities such as laundrettes […]

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Frasers Hospitality has unveiled plans to add 12 more Capri-branded serviced residences across the world in the coming years, in a bid to meet “rising demand from millennial travellers”.

The Capri by Fraser brand became one of the original “lifestyle” serviced residence concepts when it launched five years ago, offering high-tech facilities such as laundrettes with games consoles, 24-hour fitness centres and meeting space with interactive touch-screen panels.

And following the launch of the brand’s seventh property, Capri by Fraser Berlin, Singapore-based Frasers Hospitality has unveiled plans to launch multiple new Capri-branded properties over the next four years. This expansion will be mainly focused on Asia, including key cities such as Shenzhen, Wuhan, Jakarta, Singapore and Kuala Lumpur. The brand’s third German property is being planned in Leipzig.

“Capri by Fraser… was created to cater to the evolving lifestyle needs of millennial travellers,” said Choe Peng Sum, CEO of Frasers Hospitality. “As one of the largest generations in history, millennials are currently spending an average of US$200 billion on travel each year, and their travel spending is set to increase as they enter their prime working and spending years.

“With 12 new properties in the pipeline, we will be taking the brand into new cities including Leipzig, Shenzhen, Wuhan, Jakarta, Johor Bahru, Balikpapan, Kalkara and Gurgaon over the next four years. We will also anchor our presence in key gateway cities such as Singapore and Kuala Lumpur with the addition of new Capri by Fraser hotel residences in these cities. This will extend the Capri by Fraser portfolio to 19 properties with over 4,000 keys by 2021,” he added.

Frasers Hospitality launched Capri by 2012, with the opening of its inaugural property close to Singapore’s Changi Airport. It has since expanded to locations in Australia, Germany, Spain and Vietnam.

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Saudi Hospitality focuses on rise of the Millennial traveller https://dev.traveldailymedia.com/saudi-hospitality-focuses-on-rise-of-the-millennial-traveller/ Mon, 16 May 2016 05:46:07 +0000 http://www.traveldailymedia.com/?p=236436 The post Saudi Hospitality focuses on rise of the Millennial traveller appeared first on TD (Travel Daily Media) Brand TD.

Millennial travellers are forecast to become the dominant consumer group globally by 2020, yet the future appears closer for Saudi Arabia. A new report by Euromonitor International prepared for The Hotel Show Saudi Arabia revealed that in 2016, 10.3 million people or 32% of the Kingdom’s population are classed as millennial or young adults (aged […]

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Future technology for Millennial travellers
Future technology for Millennial travellers

Millennial travellers are forecast to become the dominant consumer group globally by 2020, yet the future appears closer for Saudi Arabia.

A new report by Euromonitor International prepared for The Hotel Show Saudi Arabia revealed that in 2016, 10.3 million people or 32% of the Kingdom’s population are classed as millennial or young adults (aged 18–36).  Meanwhile, 27 m domestic trips are forecast to be made by Saudi travellers this year.

In its reports titled “Millennials – A new Breed of Travelers” Euromonitor defines growing consumer segment as: ‘the first global generation’.

Ahead of the Show, Samsung reports high growth in number of hotels in the Kingdom adopting its ‘smart’ technologies catered to millennial travellers.

Ahmed Skaf, country solutions manager at Samsung said: “The rising demographic of millennial travelers, particularly in Saudi Arabia where there is a significantly young population, are also looking for a high level of personalisation and autonomy.”

Samsung will launch a new hospitality management solution (HMS) to the Kingdom’s hospitality market– LYNK HMS Solutions – which enables in-room TVs to act as a central control for guests to personalise factors such as lighting and temperature, and for the hotel to send personalised notifications such as special offers.

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KSA Mil Future technology for Millennial travellers