Sabah Tourism Board https://dev.traveldailymedia.com/tag/sabah-tourism-board/ Informing, connecting and developing the world’s travel industry professionals. Sun, 19 Mar 2023 03:28:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Sabah Tourism Board rebrands to ‘Feel Sabah, North Borneo’ https://dev.traveldailymedia.com/sabah-tourism-board-rebrands-to-feel-sabah-north-borneo/ Sun, 19 Mar 2023 03:28:53 +0000 https://www.traveldailymedia.com/?p=779843 The post Sabah Tourism Board rebrands to ‘Feel Sabah, North Borneo’ appeared first on TD (Travel Daily Media) Brand TD.

There could not be a better travel marketplace platform than the ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) for Sabah Tourism Board (STB) to launch Sabah’s new destination rebranding – ‘Feel Sabah, North Borneo’.  STB is under the purview of the Ministry of Tourism, Culture and Environment.  ‘Feel Sabah’ promotion was developed by STB while the […]

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The post Sabah Tourism Board rebrands to ‘Feel Sabah, North Borneo’ appeared first on TD (Travel Daily Media) Brand TD.

There could not be a better travel marketplace platform than the ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) for Sabah Tourism Board (STB) to launch Sabah’s new destination rebranding – ‘Feel Sabah, North Borneo’. 

STB is under the purview of the Ministry of Tourism, Culture and Environment. 

‘Feel Sabah’ promotion was developed by STB while the idea of incorporating ‘North Borneo’ was mooted by Minister Datuk Christina Liew who led a 10-member delegation to this global event. 

Launching this rebranding exercise at the world’s largest tourism trade fair at the Messe Berlin in Germany on Tuesday, Minister Datuk Christina Liew said it was most apt to adopt this promotional theme for sentimental and historical reasons. 

She stressed that we want the international community to know that Sabah is located in the northern part of Borneo Island in the hope of fascinating and wooing more European tourists, among others. 

“The name ‘North Borneo’ (now Sabah) sounds exotic and evokes nostalgic feelings of yearning for this destination. It is also of historical significance as the state was then known as ‘North Borneo’ prior to gaining our Independence in 1963. 

“People in many parts of the world (reportedly) haven’t heard about Sabah, despite decades of promoting this Land Below The Wind to the outside world, let alone know about our diverse natural attractions and iconic wildlife. 

“However, we are aware that at the mention of Borneo or North Borneo, it rings a bell. Europeans in particular associate Sabah with Borneo. Hence, we are determined to rebrand this tourist destination with ‘Feel Sabah, North Borneo’ to create a new identity in the travel marketplace,” Liew said after the launch. 

Sabah is home to spectacular natural wonders such as Mount Kinabalu, Maliau Basin and Tip of Borneo, she added. 

The delegation comprised Assistant Minister cum STB Chairman Datuk Joniston Bangkuai, the Ministry’s Permanent Secretary Datuk Mohd Yusrie Abdullah, STB Chief Executive Officer Noredah Othman as well as ministry and STB officials.

With the recent resumption of international direct flights, cruise tourism and optimism about mounting regular or chartered flights from new destinations, Liew said Sabah targets 2.2 million arrivals for 2023 and will work towards attaining 2.5 million arrivals. “If we succeed in hitting the 2.5 million mark, this would indicate an increase by 45.35pc compared with 1.72 million arrivals in 2022.” 

According to her, Sabah’s top feeder markets in the past (based on 2019 data) had represented a good mix from Taiwan, China, Brunei, Singapore and South Korea. “For Europe specifically, our top inbound tourism markets are from Germany, France, Netherlands and Italy.” 

The Minister added that plans are afoot to explore prospects of luring tourists from new tourism markets in America, Australia, Japan and India via tourism roadshows by STB. 

Borneo Eco Tours, Borneo Nature Tours, Borneo Trails, Rustic Borneo, Sepilok Tropical Wildlife Adventure and Tabin Wildlife Reserve from Sabah are participating in ITB Berlin 2023, rated as the world’s leading travel trade show. 

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PATA expands knowledge of the outbound Chinese MICE market https://dev.traveldailymedia.com/pata-expands-knowledge-of-the-outbound-chinese-mice-market/ Mon, 15 Jul 2019 12:05:27 +0000 https://www.traveldailymedia.com/?p=511980 The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Brand TD.

Travel and tourism industry pro’s seeking to expand their knowledge of the industry  now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019. The programme, operating with the theme ‘Chinese Outbound Tourism Market’, was […]

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The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Brand TD.

Travel and tourism industry pro’s seeking to expand their knowledge of the industry  now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.

The programme, operating with the theme ‘Chinese Outbound Tourism Market’, was led by Professor Dr. Wolfgang Georg Arlt, founder and director of China Outbound Tourism Research Institute (COTRI); Jason Lin, chief of talent at Talent Basket, in Xiamen (China) and San Francisco (USA), as well as Julien Delerue, GM of  – 1000meetings, based in China.

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

“A deeper understanding of the Chinese market”

PATA CEO Dr. Mario Hardy said: “When it comes to the business of travel and tourism, organisations across the world are focused on China, looking to capture a share of the enormous outbound travel segment.

The aim of the workshop was to deliver a deeper understanding of the Chinese market and provide our participants the practical tools and skills to increase their share of this highly lucrative segment.”

“Valuable”

“It was an honour to be invited by PATA to lead the HCD China Outbound Tourism workshop this time. I have learned a lot from all the participants during our dialogues. The networking was also valuable to understand the China outbound tourism challenges and strategies from different destinations,” said Talent Basket’s Jason Lin.

PATAcademy-HCD is a two-day workshop incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events. The next workshop will be held on November 25-26, 20179 at the PATA Engagement Hub in Bangkok, Thailand.

Attending the workshop were 20 participants from 10 destinations, representing such organisations as Ikarus Tours GmbH, India Tourism Beijing, India Tourism United House, Malaysia Tourism Promotion Board, Maldives Marketing & Public Relations Corporation, Myanmar Tourism Federation, Papua New Guinea Tourism Promotion Authority, Ras Al Khaimah Tourism Development Authority, Sabah Tourism Board, Sampan Travel Stargazer Company Limited, Tourism Authority of Thailand, Tourism Fiji, and VIE Hotel Bangkok.

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