Singapore Tourism Board https://dev.traveldailymedia.com/tag/singapore-tourism-board/ Informing, connecting and developing the world’s travel industry professionals. Tue, 09 Jan 2024 10:57:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Singapore Tourism Board collaborates with Ananya Panday to throw a spotlight on the city’s unique and extraordinary experiences https://dev.traveldailymedia.com/singapore-tourism-board-collaborates-with-ananya-panday-to-throw-a-spotlight-on-the-citys-unique-and-extraordinary-experiences/ Wed, 27 Dec 2023 01:15:29 +0000 https://www.traveldailymedia.com/?p=860799 The post Singapore Tourism Board collaborates with Ananya Panday to throw a spotlight on the city’s unique and extraordinary experiences appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board (STB) has partnered with Bollywood actress Ananya Panday to showcase unique and surprising experiences that can only be ‘Made In Singapore’.

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The Singapore Tourism Board (STB) has partnered with Bollywood actress Ananya Panday to showcase unique and surprising experiences that can only be ‘Made In Singapore’. Audiences will soon be able to watch Ananya in a 4-episode vlog series that promises to unveil a new, exciting and fun side of Singapore that will entice them to travel to the city. The series will shed fresh light on the city where ordinary experiences are made extra-ordinary in very unexpected ways.

Talking about the partnership, Ananya Panday said: “I have a great love for travelling, especially when it involves exploring hidden gems, discovering a different side of the city, and indulging the foodie in me. My recent adventure in Singapore was truly remarkable, providing unique experiences that made it an unforgettable journey that was truly one for the books. Each day allowed me to rediscover the beauty of this versatile destination and also reconnect with myself in the process. And I can’t wait to visit again soon.”

GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board (STB), on collaborating with Ananya, said: “Singapore continues to be a top of mind destination, offering a rich tapestry of unique, exciting and memorable experiences to diverse travel segments, including the millennials. We are happy to collaborate with youth icon Ananya Panday as she explored Singapore’s refreshed and renewed experiences through an engaging travel vlog series. This series is an invitation to rediscover passions, reconnect with yourself, and create lasting memories. On any planned holidays, there are unscripted moments that make the holiday truly exhilarating. Singapore offers many moments to just immerse oneself and have fun. We hope Ananya’s vlog series inspires travellers to visit us soon and come experience extraordinary offerings that can only be ‘Made in Singapore’.”

 

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STB X Ananya Panday_Airport Image STB X Ananya Panday_Gardens by the Bay
STB names Markus Tan as Regional Director, India, Middle East, South Asia, and Africa (IMESA) https://dev.traveldailymedia.com/stb-names-markus-tan-as-regional-director-india-middle-east-south-asia-and-africa-imesa/ Fri, 15 Dec 2023 01:00:00 +0000 https://www.traveldailymedia.com/?p=858631 The post STB names Markus Tan as Regional Director, India, Middle East, South Asia, and Africa (IMESA) appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board announces the appointment of  Markus Tan as the Regional Director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024.

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The Singapore Tourism Board announces the appointment of  Markus Tan as the Regional Director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024. In his new role, based in Mumbai,  Tan will spearhead STB’s initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, and marketing, and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.

Tan is a veteran of STB, having dedicated 18 years to the organisation in various pivotal roles. Prior to this appointment, he served as the Director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025. From 2015 to 2022, he was based in Tokyo, Japan, as the Regional Director for North Asia, overseeing STB operations in Japan and the Republic of Korea. His innovative marketing initiatives and collaborations with several brands played a crucial role in showcasing Singapore as an exciting destination, influencing markets beyond the two countries.

His international stint includes an impactful role in Guangzhou, China, where he was appointed Area Director, Southern China, and Hong Kong and Macau. His significant contributions to the tourism industry have left an indelible mark on the China and North Asia markets, as they have been instrumental in transforming these dynamic regions into key pillars of Singapore’s global tourism success. One of Mr. Tan’s unique strengths is his keen grasp and deep understanding of the BTMICE market through his various roles and projects in the space. Over the years, he has honed his skills and held key positions like Deputy Director, BTMICE Planning & Marketing, where he played a crucial role in developing strategies for the growth of Singapore’s BTMICE industry, as well as in marketing activities to strengthen Singapore’s position as a global business and MICE destination.

Tan will be taking over from the current Regional Director,  GB Srithar. Speaking on the leadership handover,  Srithar said: “I am thrilled to pass on the baton to Markus to lead Singapore’s tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India’s steady growth into a true global powerhouse, with an outbound tourism market that is brimming with opportunities. With his robust expertise in the industry and building on the strong affinity that Indian travellers have for Singapore, I am confident that he is in good stead to steer the organisation through this new era of travel and tourism.”

On his appointment,  Tan said: “I am excited to take on the role of STB’s Regional Director in IMESA. India is a nation of rich culture, diversity, and, particularly in this historic moment of its explosive global growth, incredible business opportunities. As STB strives to showcase the best of what Singapore has to offer, we remain committed to nurturing our existing relationships and cultivating new ones with the Indian travel industry. With the support of my team, I look forward to embarking on this journey with our partners and friends across India and together encouraging Indians to build even deeper connections with Singapore.”

 

 

 

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Mr. Markus Tan, Regional Director for India, Middle East, South Asia, and Africa (IMESA)
Lost and Found! Singapore Tourism Board and MX Player Bring Adventure to Your Screen https://dev.traveldailymedia.com/lost-and-found-singapore-tourism-board-and-mx-player-bring-adventure-to-your-screen/ Tue, 29 Aug 2023 02:50:53 +0000 https://www.traveldailymedia.com/?p=843327 The post Lost and Found! Singapore Tourism Board and MX Player Bring Adventure to Your Screen appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board (STB), in a groundbreaking collaboration with MX Player’s content arm, MX Studios, is set to introduce an engaging interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative cinematic experience offers viewers the unique opportunity to shape the storyline as it unfolds against the mesmerizing backdrop of […]

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Singapore Tourism Board (STB), in a groundbreaking collaboration with MX Player’s content arm, MX Studios, is set to introduce an engaging interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative cinematic experience offers viewers the unique opportunity to shape the storyline as it unfolds against the mesmerizing backdrop of Singapore.

This initiative, the first-of-its-kind by an NTO in India, seamlessly blends elements that define Singapore’s character. By actively involving the audience in shaping the narrative, ‘Lost and Found in Singapore’ promises an immersive and captivating experience, catering to the evolving preferences of young Indian travelers. In a world where audiences seek novel ways to connect with travel content, this initiative offers fresh inspiration.

Viewers are encouraged to guide the choices of the characters, creating diverse paths and unique viewing experiences. Just as the film empowers viewers, Singapore transforms everyday moments into extraordinary adventures, encapsulating the essence of this incredible destination. Audiences are enticed to revisit the film to explore alternate storylines and facets of Singapore.

An MX Studios Original, “Lost and Found in Singapore” follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora) who champions friendship. Amidst Singapore’s iconic landmarks and hidden gems, their destinies rest in the hands of the audience.

GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board, expressed his excitement about the partnership: “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. Singapore is a dynamic and ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, inspiring personalized journeys.”

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Singapore Tourism Board appoints ‘One Green Bean’ as UK communications agency https://dev.traveldailymedia.com/singapore-tourism-board-appoints-one-green-bean-as-uk-communications-agency/ Wed, 02 Aug 2023 07:51:17 +0000 https://www.traveldailymedia.com/?p=840343 The post Singapore Tourism Board appoints ‘One Green Bean’ as UK communications agency appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board (STB) has appointed One Green Bean as its new PR and Social Media agency in the UK, following an open request for proposal process.

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Singapore Tourism Board (STB) has appointed One Green Bean as its new PR and Social Media agency in the UK, following an open request for proposal process. The remit will see One Green Bean, a full-service earned-media agency, lead the communications strategy and plan for both UK Leisure and MICE audiences, as Singapore charts its way towards full tourism recovery.

STB’s ‘Passion Made Possible’ brand and ‘City in Nature’ messaging will play a pivotal role in all activity, as One Green Bean seeks to help strengthen Singapore’s brand proposition, driving excitement and desire among new and repeat visitors.

Singapore Tourism Board’s Area Director for Northern & Southwestern Europe, Michael Rodriguez, said: “STB is looking forward to collaborating with One Green Bean to continue strengthening Singapore’s brand, as a visionary City in Nature, where both iconic attractions and hidden gems deliver an experience unlike any other.”

In addition to strategy and planning, the multi-year contract starting on 1 August 2023, includes integrated creative campaigning; broadcast and brand partnerships; media and influencer hosting; and always-on story generation.

Working closely with STB’s London-based team, One Green Bean will look to leverage Singapore’s credentials as one of Asia’s greenest cities and one of the best MICE cities in the world.

In recent years, Singapore has been certified as a sustainable destination based on the Global Sustainable Tourism Council’s Destination Criteria and made significant investment in several strategic propositions, including attractions and tours; culinary and wellness destinations; and its MICE infrastructure.

Commenting on the appointment, One Green Bean’s Managing Director, James Thomlinson said: “We are thrilled to be working with Singapore Tourism Board and to be promoting a country with such authentic, reimagined, and unique experiences. It’s one of those briefs that felt right from the outset, not least because so many of our team loved visiting the country, but because there is a strong strategic challenge and creative ambition from the client.”

The STB account will be led by One Green Bean’s Head of PR, Lucy McKean, and will join the agency’s growing travel and tourism roster, alongside clients, including Tourism Australia, TUI, and Virgin Trains Ticketing.

 

 

 

 

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Northstar Travel Group launches The Meetings Show Asia Pacific in 2024 https://dev.traveldailymedia.com/northstar-travel-group-launches-the-meetings-show-asia-pacific-in-2024/ Thu, 06 Jul 2023 02:45:43 +0000 https://www.traveldailymedia.com/?p=832221 The post Northstar Travel Group launches The Meetings Show Asia Pacific in 2024 appeared first on TD (Travel Daily Media) Brand TD.

Northstar Travel Group, the B-to-B information, events and marketing solutions company in the travel industry, announces the launch of a major hosted buyer led tradeshow for the Asia Pacific meetings industry.

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Northstar Travel Group, the B-to-B information, events and marketing solutions company in the travel industry, announces the launch of a major hosted buyer led tradeshow for the Asia Pacific meetings industry.

The Meetings Show Asia Pacific (www.themeetingsshow-apac.com), supported by Singapore Tourism Board, will take place from 17-18 April 2024 at Sands Expo and Convention Centre, Marina Bay Sands, Singapore, welcoming global exhibitors and an audience of pre-qualified and hosted buyers.

Singapore is a Global-Asia node for MICE and business. As a gateway to the fast-growing Asia Pacific region and home to a vibrant business community, Singapore was chosen as the host destination for the debut of The Meetings Show Asia Pacific, offering access to new partnerships and business ideas.

Featuring Asian and international destinations, venues, hotels and other key suppliers, the event will be supported by an exclusive hosted buyer programme, bringing senior meetings, conventions, events and incentives buyers to a bustling tradeshow floor. A unique prescheduled meetings platform will provide an intimate platform to do business, as well as a conference providing a thought-provoking education programme and a series of high-quality networking events.

The Meetings Show Asia Pacific is an extension of the long standing ‘The Meetings Show’ brand, which takes place annually in London, and will further complement Northstar Meetings Group’s global portfolio of media, events, information & marketing solutions.

Jason Young, CEO, Northstar Travel Group, said: “With our continued commitment to greater serve the APAC region, our depth of industry knowledge and the experienced meetings professionals who work in our UK, Singapore and US offices, it became apparent there was an opportunity to bring our world class experiences to the Asia Pacific meetings market under the established and successful brand of The Meetings Show.”

Commenting on the launch, Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board, said: “We are pleased to welcome the debut of The Meetings Show Asia Pacific in Singapore, an ideal platform for global MICE businesses to network, forge new relations and grow their businesses. The choice of Singapore as host affirms our position as the preferred destination for MICE events here in the region. We look forward to welcoming The Meetings Show Asia Pacific participants to Singapore in 2024.”

The Meetings Show Asia Pacific will add to the Northstar Meetings Group’s leading brands, which include: Meetings & Conventions (M&C), M&C Asia, Successful Meetings, Incentive, Association Meetings International (AMI), Meetings & Incentive Travel (M&IT), SportsTravel, as well as 22 hosted buyer events including: The Meetings Show, SMU International, M&C/Asia Connections, the Global Incentive Summit, the TEAMS Conference and Expo, TEAMS Europe and the Esports Travel Summit, to name a few.

 

 

 

 

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GSTC to develop new criteria for MICE with STB https://dev.traveldailymedia.com/gstc-to-develop-new-criteria-for-mice-with-stb/ Thu, 06 Apr 2023 07:28:13 +0000 https://www.traveldailymedia.com/?p=784511 The post GSTC to develop new criteria for MICE with STB appeared first on TD (Travel Daily Media) Brand TD.

The Global Sustainable Tourism Council (GSTC), with support from the Singapore Tourism Board (STB), is developing a new Criteria for MICE (Meetings, Incentives, Conferences, and Exhibitions) and Attractions.

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The Global Sustainable Tourism Council (GSTC), with support from the Singapore Tourism Board (STB), is developing a new Criteria for MICE (Meetings, Incentives, Conferences, and Exhibitions) and Attractions. The GSTC MICE Criteria and GSTC Attraction Criteria will serve as the global sustainability standards for both industries.

Development of the GSTC MICE Criteria
The GSTC MICE Criteria will be developed with the input of relevant stakeholders in the field of MICE and will provide clear sustainability outcomes that the standard seeks to achieve.

The development of the GSTC MICE Criteria is vital to meet the increasing demand for sustainable practices in the tourism sector. The MICE industry must prioritize sustainability to meet the growing demand for sustainable travel options. With more business travelers seeking sustainable options, it makes business sense for  tourism companies to prioritize sustainability to meet the evolving demands of their customers. The GSTC MICE Criteria can also guide the industry to make supply chains more sustainable and increase residents’ involvement in local events and exhibitions.

Randy Durband, chief executive officer, GSTC said, “The development of GSTC MICE Criteria will provide a globally-created and globally-applicable set of sustainability standards that serves as a platform for universal approaches to measurement, monitoring, reporting, and various forms of external verification needed to drive positive impacts from good practices.”

The application of the GSTC MICE Criteria has long-term impact, as its continued use can significantly reduce negative environmental impacts, preserve local cultures and cuisines, and support sustainable consumption and production patterns.

Criteria Development Process
The Global Sustainable Tourism Council (GSTC) has formed a MICE Criteria Development Advisory Group*1, which comprises up to ten organizations from both the public and private sectors with established track record in hosting MICE events. The main objective of this group is to offer their expert opinion and comments to the GSTC Technical Team while GSTC will retain full oversight and control of the Criteria development process. The Advisory Group will also encourage the MICE industry to take part in the Public Consultation and Feasibility Assessment phases of the Criteria Development process.

The whole process of development and revision will be overseen by the International Standards Committee (ISC) of the GSTC. The development and content of the ‘Terms of Reference’ (TOR) endeavor to comply with the requirements of the ISEAL Standard- Setting Code of Good Practice.

More detailed information about the process is available in the GSTC MICE Criteria Development Terms of Reference (TOR) document.

GSTC Attraction Criteria
Later this year, GSTC will begin developing another set of criteria, the GSTC Attraction Criteria, to enhance the common language of sustainability in attractions. The development of the GSTC Attraction Criteria comes also with the support of the STB, and a specific plan such as TOR will be shared later this year.

 Key Contributor – Role of STB
Following Singapore’s recent certification as a sustainable destination based on the GSTC’s Destination Criteria, STB is demonstrating its commitment by bringing together Singapore’s tourism associations and stakeholders to contribute to GSTC’s global efforts in driving sustainable tourism. This is in line with Singapore’s vision to become a sustainable urban destination, where large experiences come with small footprints.

Keith Tan, Chief Executive, Singapore Tourism Board said, “The Singapore Tourism Board (STB) is pleased to support GSTC in the development of their industry criteria for MICE and attractions. Such internationally-recognised standards are important, as they help destinations and tourism businesses understand if their sustainability efforts are on the right track. We look forward to working closely with GSTC and our industry associations to provide a Singapore perspective and help the tourism sector contribute to a greener world.”

STB, together with Singapore’s industry associations, the Singapore Associationof Convention & Exhibition Organisers & Suppliers (SACEOS) and the Association of Singapore Attractions (ASA),  will provide feedback, consultation, and industry expertise for the draft Criteria, as well as to encourage industry adoption of the developed Criteria when ready.

 

 

 

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Free Singapore Tour for transfer and transit passengers returns from 3 April https://dev.traveldailymedia.com/free-singapore-tour-for-transfer-and-transit-passengers-returns-from-3-april/ Tue, 04 Apr 2023 00:20:33 +0000 https://www.traveldailymedia.com/?p=783373 The post Free Singapore Tour for transfer and transit passengers returns from 3 April appeared first on TD (Travel Daily Media) Brand TD.

Changi Airport Group (CAG), Singapore Airlines (SIA) and the Singapore Tourism Board (STB) re-launched the Free Singapore Tour after a two-year hiatus due to Covid-19.

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Changi Airport Group (CAG), Singapore Airlines (SIA) and the Singapore Tourism Board (STB) re-launched the Free Singapore Tour after a two-year hiatus due to Covid-19. Three of the existing tours available since pre-Covid-19 – the City Sights Tour, Heritage Tour and Jewel Tour – have been refreshed to include new points of interest. A brand-new Changi Precinct tour will introduce travellers to the interesting sights and sounds of the eastern region surrounding Singapore Changi Airport. Each tour lasts 2.5 hours and will be available daily, with plans to progressively increase to nine tours a day.

With transit and transfer passengers accounting for about 30% of passenger traffic at Changi Airport pre-pandemic, the tour was first introduced in 1987 to enhance the airport’s attractiveness as a transfer hub and to entice transit and transfer passengers to visit Singapore as a holiday destination. In 2019, over 80,000 passengers went on the Free Singapore Tour. The top markets were India, Australia and Indonesia, with Indian and Australian travellers making up more than one third of the total participants.

New Changi Precinct tour to showcase eastern Singapore
The Changi Precinct Tour is a new itinerary that will bring participants to the eastern part of Singapore to visit local community spaces such as the Tampines heartland, and to admire the rustic charms of Changi Village and Changi Beach. It offers a glimpse of how local residents live, and tells the tale of Singapore’s history on this part of the island, away from the usual hustle and bustle of Singapore’s city centre.

Refreshed itineraries to offer travellers new experiences
At the Jewel Tour, in addition to visiting popular attractions like the Shiseido Forest Valley and the HSBC Rain Vortex, participants can now discover more about Singapore’s food heritage through local brands such as Bee Cheng Hiang and Tong Garden, and sample local snacks at the same time. Another new component of the tour is a free guided walkthrough of a digital attraction – Changi Experience Studio – for participants to experience some of its airport-themed games and interactive exhibits.

New pit stops in the City Sights Tour include the Civic District, where travellers will get an introduction to Singapore’s urban development through visits to various national monuments including the National Gallery Singapore, Anderson Bridge and The Padang. The bus route will also pass through the new Marina Bay Financial District enroute to Gardens by the Bay. The Heritage Tour, available from June, will feature places of interest such as the Buddha Tooth Relic Temple in Chinatown, Arab Street and Haji Lane, for participants to gain a more in-depth understanding of Singapore’s unique and diverse multi-cultural heritage.

The refreshed itineraries also highlight sustainability features at some of the locations featured in the tours, to give participants an overview of Singapore’s sustainability efforts. These include the Eco Community Garden at the rooftop of Our Tampines Hub (as part of the Changi Precinct Tour), environmental sustainability initiatives implemented at Gardens by the Bay (as part of the City Sights Tour) and Jewel (as part of the Jewel Tour).

Monster Day Tours has been appointed by CAG, SIA, and STB to run the Free Singapore Tours.Lim Ching Kiat, Executive Vice President of Air Hub & Cargo Development at CAG, said, “The Free Singapore Tour was very popular among our transit and transfer passengers prior to the Covid-19 pandemic, and we are happy to bring it back with the resumption of travel. For travellers who choose to transit or transfer at Changi Airport, the Free Singapore Tour is designed to give them a glimpse of what Singapore has to offer, including the unique attractions and offerings at Jewel Changi Airport and the neighbouring Changi Precinct which has a rich cultural and historical heritage. Together with our partners, SIA and STB, we hope to welcome more passengers who fly through Changi Airport to enjoy a slice of Singapore through our new tours and world-class attractions and facilities.”

Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said, “We welcome the timely relaunch of the enhanced Free Singapore Tour, which offers a unique transit experience for our customers. We are pleased to continue working closely with CAG and STB to promote the sustainable growth of travel to and through Singapore.”

Chang Chee Pey, Assistant Chief Executive, Marketing Group, Singapore Tourism Board, said, “We are delighted to bring back the Free Singapore Tour through our long-standing partnership with CAG and SIA. It is imperative for us to refresh our tourism offerings to meet the demand for wellness and eco-conscious travel, and cater to travellers seeking deeper experiences. We hope that the tour will inspire transit and transfer passengers to plan a longer trip to Singapore in future, and discover much more of what our vibrant city has to offer.”

Book a tour in advance on new portal
Advance booking is now available on Changi Airport’s website. Transit and transfer passengers who wish to join the Free Singapore Tour must have a layover period of at least 5.5 hours but less than 24 hours. Participants will need to have a valid entry visa for Singapore to take part in the tours.

 

 

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New ‘Taste Obsession’ popup series by Singapore in India https://dev.traveldailymedia.com/new-taste-obsession-popup-series-by-singapore-in-india/ Fri, 02 Dec 2022 03:09:24 +0000 https://www.traveldailymedia.com/?p=750814 The post New ‘Taste Obsession’ popup series by Singapore in India appeared first on TD (Travel Daily Media) Brand TD.

The Indian consumer’s hunger for world-class dining and nightlife is both driving the fast-evolving culinary scene in India, as well as shaping how their overseas travel choices and experiences.

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The Indian consumer’s hunger for world-class dining and nightlife is both driving the fast-evolving culinary scene in India, as well as shaping how their overseas travel choices and experiences. Singapore, with its reputation as a food paradise backed by a UNESCO-recognised food culture, presents among the most exciting F&B scenes in the world for today’s Indian traveller.

Reimagining how Indian consumers can indulge in Singapore’s famously rich and diverse dining scene, Singapore’s Diplomatic Missions in India, together with the Singapore Tourism Board, have partnered The Soul Company to launch a series of exclusive restaurant pop-ups across India through 2023, featuring some of Singapore’s most prominent F&B minds today. Dubbed Taste Obsession – in homage to the shared foodie culture that links both countries – the series will offer a taste of everything from the country’s Michelin-starred street food to its boundary-pushing fine dining restaurants, through ticketed dinners hosted at popular restaurants across Mumbai, Delhi, Bangalore and Chennai. These pop-ups will also celebrate the multi-faceted and longstanding cultural and people-to-people ties between the two nations.

To kickstart the Taste Obsession series, Rempapa – the acclaimed restaurant serving contemporary Peranakan food – will be serving up his iconic renditions of the unique Singaporean cuisine. Diners in Bengaluru (Four Seasons Hotel, 30 November) and Mumbai (Magazine St Kitchen, 3 & 4 December) will be able to savour Head Chef Alan Chan’s signature dishes, including the famous ayam pelenchenglamb rendang, and singgang. The series will also dish up a variety of famous Singaporean dining hotspots, such as homestyle seafood restaurant Keng Eng Kee – the regular late-night favourite of global chefs like Massimo Bottura, David Chang and the late Anthony Bourdain – and award-winning street food Hawker Chan Soy Sauce Chicken.

For discerning drinkers, the series will also host Singapore’s leading craft mixologists, who at the recently unveiled World’s 100 Best Bars 2022 were responsible for making Singapore the most heavily-represented country on the list; this includes the team from 28 Hong Kong Street, one of Singapore’s most revered craft cocktail bars.

 

 

 

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Christmas on A Great Street https://dev.traveldailymedia.com/christmas-on-a-great-street/ Thu, 27 Oct 2022 06:36:49 +0000 https://www.traveldailymedia.com/?p=738804 The post Christmas on A Great Street appeared first on TD (Travel Daily Media) Brand TD.

Orchard Road Business Association (ORBA) has revealed its plans for the precinct’s annual light-up event – Christmas on A Great Street.

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Orchard Road Business Association (ORBA) has revealed its plans for the precinct’s annual light-up event – Christmas on A Great Street. This year is the 39th iteration of the event, as businesses along Singapore’s most famous shopping strip celebrate the first Christmas with more in-person experiences as the country returns to normalcy.

From Saturday 12 November 2022 until Monday 2 January 2023, Orchard Road will be transformed with glistening light displays, an array of immersive attractions, a variety of engaging pop-up activations, and endless musical entertainment. The event further strengthens Orchard Road’s position as a lifestyle destination, offering immersive experiences beyond retail to cater to different visitors.

Supported by the Singapore Tourism Board (STB), this year’s Christmas on A Great Street is significant because it is the first year that the festivities on Orchard Road can be enjoyed in-person by locals and tourists alike, with full-scale programming, since the onset of the pandemic. The celebrations begin at Tanglin Road with a spectacular teal and white arch greeting visitors as they arrive. An eye-catching ferris wheel and starry design offer the first glimpse of a carnival spirit along the 3.1km of lights. This year’s new feature is 104 trees lit up with energy-saving LED white lights to enhance the festive experience on Orchard Road.

These same lights will later take on pink hues after the Christmas season as Orchard Road ushers in Chinese New Year and Valentine’s Day in early 2023. Interactive set pieces are also returning this year so that visitors can take the perfect photo with family and friends. Page 2 of 21 The focal point of the light-up, located at the junction of Orchard Road and Scotts Road, is the mesmerising main arch, with ornate Christmas trees decorated with reindeer and baubles on each side of the road to delight motorists and pedestrians as they cruise along the precinct.

The Christmas on A Great Street 2022 Community Chest Light-Up Ceremony, officiated by President Halimah Yacob, is held on Saturday 12 November 2022 and kickstarts seven weeks of festive celebrations. In partnership with Community Chest, this year’s Light-Up Ceremony theme is “Give Thanks and Rejoice”. Through this event, Community Chest hopes to raise funds to support more than 100 social service agencies which run over 200 critical social service programmes, empowering children with special needs and youths at risk, adults with disabilities, persons with mental health conditions, and seniors and families in need of support.

ORBA Chairman Mark Shaw said, “This year’s Christmas on A Great Street is very significant for businesses on Orchard Road as it marks our first Christmas since the start of the pandemic in 2020 where most restrictions have been lifted, and we are seeing the return of tourists from around the world.” “To mark the occasion, our light-up features more interactive and experiential components this year than ever. From the return of the Great Christmas Village, featuring many new elements and activations, to bringing Orchard Road’s spaces to life through augmented reality. In addition, visual projections and the sounds of festive music along the pedestrian mall will also provide something for all to enjoy as they stroll along our Great Street!”

Hitachi Asia Ltd. continues to reprise its role as a long-standing sponsor for Christmas on A Great Street for the 32nd consecutive year. Mastercard is once again the Official Card partner, marking a long-term partnership spanning a decade. Kojin Nakakita, Chairman of Hitachi Asia Ltd., said: “Sponsoring Christmas on A Great Street has become somewhat of a fond tradition for Hitachi. We are proud to be sponsoring this event for the 32nd year running and continuing to evoke spirits of joy and smiles on people’s faces. This event also symbolises our close partnership with Singapore. Over the last 57 years, we have witnessed the growth of Social Infrastructure in Singapore and are proud to have partnered with the island nation to achieve many milestones together. As Singapore progresses towards the future, we strongly intend to contribute more, especially in the areas of Green, Digital, and Innovation.”

“This year, we are equally excited to see the borders opening up and welcoming many of our global friends to come down to this iconic street to experience the festive cheer of Christmas. Staying true to our spirit of Powering Good, we have also continued our charitable contribution to Community Chest to make this Christmas extra special for the underprivileged communities in Singapore.” “We hope this year’s decorations light up everyone’s faces as they come down to experience the magic of Christmas on this Great Street.”

Guo Teyi, Director, Retail & Dining, Singapore Tourism Board, said: “We welcome both locals and tourists of all ages to enjoy the magic of Christmas on Orchard Road once again while discovering the latest flagship stores, brands, and experiential offerings that it has to offer. Concepts such as Christmas on A Great Street bring a fun and differentiated experience to the Orchard Road precinct, strengthening its appeal as a must visit lifestyle destination beyond retail. We encourage industry stakeholders to continue developing innovative and experiential offerings that set Singapore apart.”

 

 

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Singapore Tourism Board partners with Warner Bros https://dev.traveldailymedia.com/singapore-tourism-board-partners-with-warner-bros/ Mon, 17 Oct 2022 09:56:40 +0000 https://www.traveldailymedia.com/?p=736316 The post Singapore Tourism Board partners with Warner Bros appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board (STB) and Warner Bros. Discovery (WBD) have announced a three-year partnership to collaborate on entertainment and lifestyle content, as well as joint marketing, to spotlight and inspire travel to destination Singapore. 

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The Singapore Tourism Board (STB) and Warner Bros. Discovery (WBD) have announced a three-year partnership to collaborate on entertainment and lifestyle content, as well as joint marketing, to spotlight and inspire travel to destination Singapore. 

Clement Schwebig, president and MD, India, Southeast Asia and Korea, Warner Bros. Discovery, said: “Asia provides a rich tapestry for storytelling, and we are pleased to extend our commitment to this through a new strategic partnership with STB. Spanning multiple formats and genres, these original shows will bring to life the people, culture and spirit that make Singapore unique as a destination, delivering impactful stories to local and international audiences through the Warner Bros. Discovery network.”

Keith Tan, Chief Executive, Singapore Tourism Board, said: “We are honoured to collaborate with Warner Bros. Discovery and to tap on their deep expertise in creative storytelling to profile Singapore as a fun and vibrant city. This partnership will create more platforms to engage audiences around the world, which in turn will strengthen Singapore’s position as one of the best cities in the world for visitors and locals.”

The partnership leverages WBD’s expertise in storytelling and global distribution network to entertain audiences through reimagined perspectives of the city.  Both parties have signed a Memorandum of Understanding (MoU) to create new content, leveraging WBD’s extensive portfolio of brands and popular franchises. The partnership will present original localised stories spanning a variety of genres – from scripted formats like drama serials and animation, to reality-based productions such as mini-documentaries – to showcase Singapore globally. To maximise viewership and introduce new audiences to destination Singapore, both parties will work on joint marketing activations and campaigns.

The partnership will kickstart with Food Affair with Mark Wiens, an HBO Asia Originals series that takes audiences on a gastronomic journey through Singapore’s rich and diverse dining scene.

 

 

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Mr Clement Schwebig, President and MD, India, Southeast Asia and Korea, Warner Bros. Discovery (left) and Mr Keith Tan, Chief Executive, Singapore Tourism Board
Singapore’s bold innovative plan to live with COVID and reopen https://dev.traveldailymedia.com/singapores-bold-innovative-plan-to-live-with-covid-and-reopen/ Fri, 02 Jul 2021 09:58:46 +0000 https://www.traveldailymedia.com/?p=673093 The post Singapore’s bold innovative plan to live with COVID and reopen appeared first on TD (Travel Daily Media) Brand TD.

A nation known well to Australians is pushing out the pandemic with controversy. No quarantine, testing and no daily data.

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A nation known well to Australians is pushing out the pandemic with controversy. No quarantine, testing and no daily data.

A country that has been one of the most successful countries in the fight against Covid 19, has announced that it will change the pandemic fundamentally shortly.

Covid is stated to be treated as other endemic disorders such as influenza in the city of Singapore.

No zero transmission targets will exist. Quarantine for travellers is being dumped and close contacts with cases must not be isolated. It also plans not to announce any more daily numbers of cases.

“The bad news is that Covid-19 never could be gone. It is good to be able to live in the midst of ourselves,” said Minister of Trade Gan Kim Yong, Minister of Finance Lawrence Wong and Minister of Health, Ong Ye Kung, in a newsroom this week in the Straits Times.

“It means that in our community the virus will continue to mutate and thus survive.”

The city-state of Singapore has stated covid will be treated like other endemic diseases such as flu.

But you may need to take tests to head to the shops or go to work.

Senior Singaporean ministers have said that “living with covid” is the “new norm.”

Singapore, like most countries, experienced its first peak last year, which ended in mid-April, in 600 cases a day. Covid-19 has not flashed since following a smaller wave in August.

The 5.7 million nation, however, somewhat bigger than Sydney, has a steady downward trend of some 20-30 cases daily. In total, 35 deaths have been noted by the nation.

Singapore has strict border controls in place with the majority of countries, including arrival tests, hotel quarantine, and stay-at-home orders.

It’s similar to Australia, but Singapore varies its demands on visitors based on the risk in the last place they visited.

Vaccination was critical. The road map out of the current measures could not start until more people were jabbed.

Singapore plans to vaccinate two-thirds of its residents within weeks and to have two-thirds fully vaccinated by early August.

Singapore has seen some fully vaccinated locals’ contract Covid-19, but none of them has developed serious symptoms.

According to the ministers, this is likely to continue, and booster shots may be required.

Testing would also have to be simpler and faster. Self-administered tests, such as breathalysers, should be used instead of the inconvenient earbud down the back of the throat method.

The ministers stated that Covid-19 could be “tamed,” rather than defeated.

“In the future, airports, seaports, office buildings, malls, hospitals, and educational institutions will be able to use these kits to screen staff and visitors.”

People with covid would be able to recover at home because their symptoms would be mostly mild, and close contacts would be immunised.

In contrast, Australian Prime Minister Scott Morrison has not specified how international travel might resume.

Because of the current Sydney outbreak, Australia just tougher entry to people from New South Wales.

However, a road map was drawn up to transit to a new normal.’

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Wild experiences with orangutans and pandas: Staycations with a twist in Singapore https://dev.traveldailymedia.com/staycations-with-a-twist-wild-experiences-with-orangutans-and-pandas/ Sat, 28 Nov 2020 03:00:21 +0000 https://www.traveldailymedia.com/?p=557925 The post Wild experiences with orangutans and pandas: Staycations with a twist in Singapore appeared first on TD (Travel Daily Media) Brand TD.

Millennium Hotels and Resorts (MHR) has formed a partnership with Wildlife Reserves Singapore that covers community, curated staycation experiences and member appreciation

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In line with the SingapoRediscovers campaign organised by Singapore Tourism Board, Millennium Hotels and Resorts (MHR) has formed a strategic partnership with Wildlife Reserves Singapore (WRS) that covers three aspects – community, curated staycation experiences and member appreciation.

“This partnership allows us to engage our guests with personalised experiences and align our marketing strategies with the government’s drive to encourage Singaporeans to enjoy mini-holidays in their own backyard,” said Saurabh Prakash, group vice president of marketing in MHR said. “It is an ideal solution in these extraordinary times.”

MHR has stepped up its community efforts by supporting the mental well-being of its Stay-Home-Notice (SHN) and quarantined guests. Through this collaboration, MHR will bring wildlife experiences right into guest rooms and bring joy to guests through WRS’ ‘Hello from the Wild Side’ virtual programme. Hosted by WRS’ animal care team, this fun and engaging initiative allows SHN and quarantined guests to virtually interact with its animal family and get a unique glimpse into their routines and enrichment activities, from the insider perspective.

Specially curated staycation packages, which involves personalised experiences at WRS’ wildlife parks like ‘Millennium Wild Experience with the Orangutans’ and ‘Millennium Wild Experience with the Pandas’ are available when guests book a staycation with MHR. Through these curated experiences, guests are able to enjoy an exclusive session with WRS’ animal care team to learn more about the orangutans or pandas. In addition, they are able to go behind-the-scenes for up-close encounters with the animals.

 

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Singapore supports tourism with more funding https://dev.traveldailymedia.com/singapore-supports-tourism-with-more-funding/ Wed, 26 Feb 2020 05:30:11 +0000 https://www.traveldailymedia.com/?p=538547 The post Singapore supports tourism with more funding appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board and leading trade associations have launched a raft of support measures for the tourism industry to mitigate the economic impact of the Covid-19 outbreak. Earlier in February, a stabilisation and support package gained approval in the national budget 2020 statement that will fund practical measures to help tourism weather the crisis. The […]

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Singapore Tourism Board and leading trade associations have launched a raft of support measures for the tourism industry to mitigate the economic impact of the Covid-19 outbreak. Earlier in February, a stabilisation and support package gained approval in the national budget 2020 statement that will fund practical measures to help tourism weather the crisis.

The latest initiatives are led by Singapore Tourism Board (STB), SkillsFuture Singapore (SSG) and Workforce Singapore (WSG), together with the Singapore Hotel Association (SHA) and the Food, Drinks and Allied Workers Union (FDAWU). Support measures are rolling out to minimise potential retrenchment, upskill workers and redesign jobs to prepare the sector for when business demand returns.

Businesses will receive support in defraying the costs involved in business transformation and job redesigns, such as the Hotel Job Redesign Initiative and the Lean Enterprise Development Scheme.

Tourism companies will gain support to upgrade the capabilities of their workers through the Training Industry Professionals in Tourism (TIP-iT) fund that will pay 90% of training course fees and trainer fees up from the previous 50% cap.

Applications for assistance can be filed from 1 March to 30 April 2020.

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STB waives licence fees for hotels and travel agents https://dev.traveldailymedia.com/stb-waives-licence-fees-for-hotels-and-travel-agents/ Thu, 06 Feb 2020 05:07:04 +0000 https://www.traveldailymedia.com/?p=535500 The post STB waives licence fees for hotels and travel agents appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board (STB) has introduced measures to help tourism businesses combat the impact of the 2019 novel coronavirus (nCoV). STB said it would waive licence fees for hotels, travel agents and tourist guides, and defray enhanced cleaning costs of hotels that provided accommodation to confirmed and suspected cases of nCoV infections. The tourism sector […]

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The post STB waives licence fees for hotels and travel agents appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board (STB) has introduced measures to help tourism businesses combat the impact of the 2019 novel coronavirus (nCoV). STB said it would waive licence fees for hotels, travel agents and tourist guides, and defray enhanced cleaning costs of hotels that provided accommodation to confirmed and suspected cases of nCoV infections.

The tourism sector has already been directly impacted by nCoV, due to a decline in visitor arrivals, especially from China. Chinese tourists account for around 20% of Singapore’s international visitor arrivals, with about 3.6 million visitors in 2019.

Keith Tan, chief executive of STB said: “We know the situation is likely to persist and recognise we need to move quickly to support the industry and build confidence. STB will continue to identify targeted and effective ways to support the tourism industry so that they are well-positioned to grow once we start to recover.” As part of this initial package, hotels that provided accommodation to suspected and confirmed cases of nCoV infections will get help with their environmental cleaning and disinfection costs.

STB will cover up to 50% of third-party professional cleaning fees, capped at SGD 20,000 (USD 14597.37) per establishment for hotels with confirmed cases; and SGD 10,000 (USD 7298.68) per establishment for hotels with suspected cases. This will be backdated to 23 January, when the first case of nCoV infection in Singapore was detected. Applications will open until 30 April, following which STB will assess the situation to see if further support is required.

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India remains strong source market for Singapore https://dev.traveldailymedia.com/india-remains-strong-source-market-for-singapore/ Wed, 08 Jan 2020 01:29:05 +0000 https://www.traveldailymedia.com/?p=532148 The post India remains strong source market for Singapore appeared first on TD (Travel Daily Media) Brand TD.

With more than one million Indian tourists into Singapore for the fifth consecutive year, India continues to be one of the key source markets for its tourism sector. The Singapore Tourism Board (STB) is pulling out all stops to woo India’s vast majority of millennial travellers and adventure seekers. “2019 was a good year for […]

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With more than one million Indian tourists into Singapore for the fifth consecutive year, India continues to be one of the key source markets for its tourism sector. The Singapore Tourism Board (STB) is pulling out all stops to woo India’s vast majority of millennial travellers and adventure seekers.

“2019 was a good year for STB. India continues to be the third largest source of visitor arrivals after China and Indonesia,” said GB Srithar, regional director of India, Middle East and South Asia at STB.

While it received 1.44 million Indian visitors in 2018, in 2019 the country received about 1.19 million Indian visitors as of October itself. “India is also the number one cruise source market for Singapore. Lot of Indian travellers come to Singapore for cruising and enjoy some of the leading cruise products Royal Caribbean, Genting Dream and Costa Cruises,” he added.

The country is also a crucial market for Singapore in terms of Meetings, Incentives, Conferences and Exhibitions (MICE) tourism.

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Let’s go around Singapore Lah! https://dev.traveldailymedia.com/lets-go-around-singapore-lah/ Tue, 24 Dec 2019 02:30:26 +0000 https://www.traveldailymedia.com/?p=530893 The post Let’s go around Singapore Lah! appeared first on TD (Travel Daily Media) Brand TD.

Booking platform Traveloka has partnered with the Singapore Tourism Board (STB) to encourage tourists to discover more of Singapore’s hidden gems, popular attractions and unique experiences. Tourists can utilise the vouchers provided in the “Let’s go around Singapore Lah!” travel booklet that they can pick up at the Singapore Visitor Centres (SVCs) at Orchard Gateway, […]

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Booking platform Traveloka has partnered with the Singapore Tourism Board (STB) to encourage tourists to discover more of Singapore’s hidden gems, popular attractions and unique experiences. Tourists can utilise the vouchers provided in the “Let’s go around Singapore Lah!” travel booklet that they can pick up at the Singapore Visitor Centres (SVCs) at Orchard Gateway, Kampong Glam and Funan.

From the hip, eclectic neighbourhood in Kampong Glam to the biggest shopping malls, Singapore has many exciting places for tourists to visit. Inspiring tourists to uncover some of these must-see attractions, the travel booklet directs tourists to locations across Singapore by using QR codes.

The voucher, each amounting to SGD 15 (USD 11.06), come in a “Let’s go around Singapore Lah!” travel booklet that offers visitors fun facts, travel tips and hidden gems for their visit to Singapore. Aside from encouraging visits to popular attractions such as Universal Studios Singapore and Gardens by the Bay, visitors can also book lesser-known experiences like the National Orchid Garden and the Tiger Brewery tour from Traveloka Xperience.

Terry Santoso, head of marketing at Traveloka Xperience said: “This strategic partnership is aimed at boosting Singapore’s tourism sector, inspiring international travellers to discover the best attractions in the country.”

“Southeast Asia is a key market for STB, with Indonesia, Malaysia, the Philippines, Thailand and Vietnam consistently within Singapore’s top 15 visitor source markets. Through this collaboration – and the larger STB-Traveloka pact, we hope to encourage Southeast Asian visitors to spend more time in Singapore,” said John Gregory Conceicao, executive director of Southeast Asia at STB.

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Unexpected journeys with SIA and STB https://dev.traveldailymedia.com/unexpected-journeys-with-sia-and-stb/ Tue, 24 Sep 2019 12:12:38 +0000 https://www.traveldailymedia.com/?p=520925 The post Unexpected journeys with SIA and STB appeared first on TD (Travel Daily Media) Brand TD.

Singapore Airlines (SIA) and Singapore Tourism Board (STB) will take Singapore to the world stage with the launch of a light-hearted film series, titled ‘Unexpected Journeys’. The series – with three episodes spanning 20 minutes each – aims to surprise global audiences with the impressive range and value of experiences that both brands have to […]

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The post Unexpected journeys with SIA and STB appeared first on TD (Travel Daily Media) Brand TD.

Singapore Airlines (SIA) and Singapore Tourism Board (STB) will take Singapore to the world stage with the launch of a light-hearted film series, titled ‘Unexpected Journeys’. The series – with three episodes spanning 20 minutes each – aims to surprise global audiences with the impressive range and value of experiences that both brands have to offer.

The three short films have been unveiled on the campaign’s dedicated YouTube channel. In ‘Unexpected Journeys’, Singaporean comedian, actor and host Rishi Budhrani travels to the hometowns of The League of Extraordinary Communities for an unconventional holiday.

The film series was created by SIA and STB to demonstrate the unexpected experiences that Singapore and Singapore Airlines have to offer travellers. The series authentically showcases the depth and breadth of Singapore and the distinctive experiences travellers can enjoy in the destination as well as on board Singapore Airlines.

It highlights unexpected activities and experiences, including retail, dining, nightlife, culture and entertainment itineraries in Singapore, and intrigues visitors with a lesser-known side of Singapore.

“We are excited to play host to travellers as they travel with us and go off the beaten path to experience Singapore through authentic and meaningful experiences that are unforgettable and uniquely local,” said Campbell Wilson, senior vice president of sales and marketing at Singapore Airlines.

“Through the campaign’s bold and creative format, we invite viewers to take a sneak preview into the unexpected aspects of Singapore life through a series of three short and fun films,” said Lynette Pang, assistant chief executive of marketing group at STB.

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Singapore Tourism Board gets two area directors in India https://dev.traveldailymedia.com/singapore-tourism-board-gets-two-area-directors-in-india/ Fri, 20 Sep 2019 10:23:23 +0000 https://www.traveldailymedia.com/?p=520467 The post Singapore Tourism Board gets two area directors in India appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board (STB) have announced the appointment of two new area directors in India and South Asia. They will oversee the board’s destination promotion and marketing efforts to ensure that Singapore remains a top-of-mind leisure and business destination among Indian visitors. As part of his work, Raymond Lim assuming the role based in […]

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L to R: Raymond Lim, GB Srithar and Lim Si Ting

The Singapore Tourism Board (STB) have announced the appointment of two new area directors in India and South Asia. They will oversee the board’s destination promotion and marketing efforts to ensure that Singapore remains a top-of-mind leisure and business destination among Indian visitors.

As part of his work, Raymond Lim assuming the role based in STB’s New Delhi office, will be market lead for driving MICE travel, trade engagement and regional coverage of North and Eastern India.

Lim Si Ting, based in Mumbai, will be market lead for promoting cruise holidays, non-travel trade partnerships and regional coverage for Western and South India.

India is a key source market for Singapore. The country received 1.44 million visitors from India in 2018, crossing the one million visitor mark for the fourth time in a row. India is also the third largest visitor source market for Singapore and has been able to retain its position as the top source market for cruise travel.

While welcoming the new leadership members to India, GB Srithar, regional director of India, Middle East and South Asia at STB said: “Keeping in line with our trade engagement theme for the year ‘Growing Connections, Achieving Together’, the STB India leadership team looks forward to working with different partners to implement exciting destination promotion plans to entice more Indian travellers to Singapore.”

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Wego to promote Singapore in Middle East https://dev.traveldailymedia.com/wego-to-promote-singapore-in-middle-east/ Wed, 18 Sep 2019 01:00:56 +0000 https://www.traveldailymedia.com/?p=520058 The post Wego to promote Singapore in Middle East appeared first on TD (Travel Daily Media) Brand TD.

Online travel marketplace in the Middle East and North Africa (MENA), Wego, has partnered with Singapore Tourism Board (STB) Middle East, to drive more travellers from the Gulf Cooperation Council (GCC) during the winter season to visit Singapore. Wego and STB aim to increase brand and destination awareness to Singapore, showcasing the unique experiences, events […]

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Online travel marketplace in the Middle East and North Africa (MENA), Wego, has partnered with Singapore Tourism Board (STB) Middle East, to drive more travellers from the Gulf Cooperation Council (GCC) during the winter season to visit Singapore.

Wego and STB aim to increase brand and destination awareness to Singapore, showcasing the unique experiences, events and all-year-round activities.

Singapore’s cleanliness, safety, efficient public transport, world-class attractions and quality products and services have always been attributes that attract GCC tourists to Singapore. Beyond the basics, Singapore has many deeper, inspiring stories and authentic experiences waiting for travellers to discover.

Beverly Au Yong, area director of Middle East at STB said: “STB looks forward to our first collaboration with Wego in the Middle East. With the wide variety of specially curated experiences available in Singapore under our brand, Passion Made Possible, we have something for every passion tribe. Whether you are a foodie, explorer or action seeker, these activities will provide visitors with unique experiences to embrace their passions with like-minded people in Singapore to celebrate their passions with.”

Mamoun Hmedan, managing director of MENA and India at Wego said: “We’re excited to embark on this partnership with one of the world’s global metropolis. We saw a 34% increase in the number of bookings to Singapore on our platform in the first half of 2019 compared to the same period in 2018. Through our partnership, we aim to educate travellers and showcase Singapore’s unique offerings helping holiday makers plan and book their next trip.”

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STB unveils global INSPIRE to enrich MICE experience https://dev.traveldailymedia.com/stb-unveils-global-inspire-to-enrich-mice-experience/ Thu, 12 Sep 2019 03:00:17 +0000 https://www.traveldailymedia.com/?p=519441 The post STB unveils global INSPIRE to enrich MICE experience appeared first on TD (Travel Daily Media) Brand TD.

Singapore Tourism Board has unveiled In Singapore Incentives & Rewards (INSPIRE), an incentive programme to attract potential visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector. In partnership with 29 local Singapore businesses, global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy. The global […]

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Singapore Tourism Board has unveiled In Singapore Incentives & Rewards (INSPIRE), an incentive programme to attract potential visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector.

In partnership with 29 local Singapore businesses, global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy. The global launch of INSPIRE follows a strong performance of business travel and meetings, incentives, conventions and exhibitions (BTMICE) visitors to Singapore. In 2018, Singapore welcomed over 2.9 million MICE visitors, a growth of 12.1% from 2017. Tourism receipts rose 7.2% to reach USD 4.68 billion in 2018, compared to the same period in 2017.

Melissa Ow, deputy chief executive of Singapore Tourism Board said: “We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018. Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”

Together with local businesses in Singapore, STB has curated a selection of group experiences from dining to social networking, from attractions to thematic tours, as well as unforgettable team building experiences, all tailored with the MICE visitors’ profile in mind. These incentives have been designed to complement groups’ itineraries and provide exclusive experiences that showcase the best of what Singapore has to offer, she added.

Some specific examples include visitors getting to create their own bespoke cocktail using herbs and spices found in Singapore, right in the heart of a UNESCO World Heritage site, the Botanic Gardens. Or groups keen on discovering Singapore’s Silicon Valley can get to enjoy an insider’s tour of the One North vicinity, with exclusive fireside sharing sessions by founders and start-ups of successful businesses.

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SOTC to drive Singapore travel from India https://dev.traveldailymedia.com/sotc-to-drive-singapore-travel-from-india/ Mon, 09 Sep 2019 03:00:48 +0000 https://www.traveldailymedia.com/?p=519012 The post SOTC to drive Singapore travel from India appeared first on TD (Travel Daily Media) Brand TD.

SOTC and Singapore Tourism Board (STB) have collaborated to bring the magic of Singapore to the malls of India. Launching a unique series of 3-D art installations in three cities – Mumbai, Bengaluru and Delhi, the partnership seeks to engage directly with customers to generate greater interest in planning their next holiday in Singapore while […]

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SOTC and Singapore Tourism Board (STB) have collaborated to bring the magic of Singapore to the malls of India. Launching a unique series of 3-D art installations in three cities – Mumbai, Bengaluru and Delhi, the partnership seeks to engage directly with customers to generate greater interest in planning their next holiday in Singapore while showcasing the beauty it has to offer.

With the unique 3-D art installations, the objective is to transport potential travellers to the most iconic locales of Singapore in an instant. Customers can take pictures and share it on their social media platforms.

With such posts, the customers stand a chance to win a free holiday by answering three questions about picturesque Singapore. The lucky winner will stand a chance to visit it, courtesy of SOTC and STB. Besides the 3-D art installations, SOTC and STB have also partnered to create a set of promotional videos for Singapore to showcase the history, culture, cuisine, adventure and wildlife and scenic landscapes of this beautiful city, and to show how Singapore is a place where visitors can fulfil their passions, in line with STB’s destination brand, ‘Passion Made Possible’.

Daniel D’Souza, president and country head of leisure at SOTC Travel said: “Singapore is a beautiful city, rich in culture and heritage which offers a varied set of attractions for Indian tourists. This collaboration will bring the sights of Singapore, which is on every traveller’s bucket list.”

GB Srithar, regional director of India, Middle East and South Asia at STB said: “This will help amplify our reach to Indian consumers and provide a glimpse of the new and refreshed experiences. STB has embarked on a series of initiatives this year, from engaging the travel trade to interesting brand collaborations to communicate how Singapore remains a special destination.”

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Singapore tourism receipts in Q1 dip 4.8% amid global economic uncertainty https://dev.traveldailymedia.com/singapore-tourism-receipts-in-q1-dip-4-8-amid-global-economic-uncertainty/ Mon, 19 Aug 2019 10:21:27 +0000 https://www.traveldailymedia.com/?p=516959 The post Singapore tourism receipts in Q1 dip 4.8% amid global economic uncertainty appeared first on TD (Travel Daily Media) Brand TD.

Spending by visitors to Singapore fell 4.8% to SGD 6.5 billion (USD 4.69 billion), in the first quarter of 2019, compared to the same period last year, although international arrivals went up by 1% to 4.7 million. Poh Chi Chuan, director of digital transformation of Singapore Tourism Board (STB) said: “Visitors may have been more […]

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Spending by visitors to Singapore fell 4.8% to SGD 6.5 billion (USD 4.69 billion), in the first quarter of 2019, compared to the same period last year, although international arrivals went up by 1% to 4.7 million.

Poh Chi Chuan, director of digital transformation of Singapore Tourism Board (STB) said: “Visitors may have been more conscious about spending due to ongoing risk and uncertainties in the global economy. This includes US-China trade tensions, Brexit and currency fluctuations against the Singapore dollar.”

Tourism receipts fell in several markets such as China (-1%), India (-6%), UK (-4%), Malaysia (-34%) and the Philippines (-18%). China remained the top market when it came to tourism receipts, contributing SGD 1.09 billion (USD 0.79 billion). Next came Indonesia and India.

Growth was observed in four out of STB’s top 10 markets – namely Indonesia, Japan, the United States and South Korea. The US saw a 15% rise in tourism receipts, and a 9% rise in visitor arrivals in the first quarter, driven by the business travel and meetings, incentive travel, conventions and exhibitions (BTMICE) segment.

“Cautiously optimistic this year.”

A slight increase in visitors who spent less time in Singapore due to the way their travel itineraries were structured was also seen. These visitors include day trippers, visitors who twin Singapore with other destinations, and cruise passengers.

“Although these visitors tend to spend less, they still contribute positively to our tourism receipts,” Poh said.

On the outlook for the sector, Poh added: “We remain cautiously optimistic about our tourism performance this year, taking into account global factors that might affect consumer confidence and travel sentiments.” STB said it will continue to enhance its range of attractions and events. This includes a pipeline of tourism offerings in the mid to long term – like the upcoming Mandai Nature precinct and tourism development in Jurong Lake District.

 

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Singapore welcomes Vistara’s debut flights https://dev.traveldailymedia.com/singapore-welcomes-vistaras-debut-flights/ Thu, 08 Aug 2019 08:28:36 +0000 https://www.traveldailymedia.com/?p=515626 The post Singapore welcomes Vistara’s debut flights appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board (STB)  welcomed passengers on board Vistara’s inaugural international flights from Delhi and Mumbai with a taste of Singaporean hospitality, this week. The STB, together with tourism partners like Gardens by the Bay, Resorts World Sentosa, Sentosa Development Corporation, Trick Eye Museum Singapore and Wildlife Reserves Singapore have now put together value […]

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The Singapore Tourism Board (STB)  welcomed passengers on board Vistara’s inaugural international flights from Delhi and Mumbai with a taste of Singaporean hospitality, this week. The STB, together with tourism partners like Gardens by the Bay, Resorts World Sentosa, Sentosa Development Corporation, Trick Eye Museum Singapore and Wildlife Reserves Singapore have now put together value deals and discounts to popular attractions and experiences in the city.

The discount vouchers are part of the welcome kits for Vistara’s passengers upon arrival in Singapore for the inaugural flights and will continue to be distributed to passengers until 14 August 2019.

Singapore received 1.44 million visitors from India in 2018, crossing the one million visitor mark for the fourth time in a row. India is also the third largest visitor source market for Singapore and has been able to retain its position as the top source market for cruise travel.

The introduction of new flights from India will help more Indian travellers experience leisure, business and cruise travel to Singapore. GB Srithar, regional director of India, Middle East and South Asia at STB said: “The new direct flight services will help bring more Indian visitors to Singapore to enjoy a multitude of experiences, catering to their different passions and interests.”

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STB boosts Singapore-based content creators https://dev.traveldailymedia.com/stb-boosts-singapore-based-content-creators/ Tue, 02 Jul 2019 15:52:54 +0000 https://www.traveldailymedia.com/?p=509930 The post STB boosts Singapore-based content creators appeared first on TD (Travel Daily Media) Brand TD.

The Singapore Tourism Board (STB) announced the five winning projects for Fast Forward, its fund for Singapore-based content creators.  Fast Forward was launched in October last year to support Singapore-based content creators and produce inspiring Singapore narratives through film, video and animation. The five projects were chosen from more than 100 submissions from Singaporean and […]

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The Singapore Tourism Board (STB) announced the five winning projects for Fast Forward, its fund for Singapore-based content creators. 

Fast Forward was launched in October last year to support Singapore-based content creators and produce inspiring Singapore narratives through film, video and animation.

The five projects were chosen from more than 100 submissions from Singaporean and Singapore-based content creators and came in diverse media and formats including web series, feature films, animations, and mixed media projects with augmented reality and virtual reality components.

Terrence Voon, director, digital and content, STB, said: “The Passion Made Possible campaign has always been about telling authentic Singapore stories in creative ways. The response to Fast Forward from Singapore’s creative community has been very encouraging and it is exciting to see home-grown talents raise the bar and push boundaries with new content formats and bold narratives. We look forward to seeing these winning concepts come to life and reach a global audience.”

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Singapore sees a 17% year-on-year increase in tourists from India https://dev.traveldailymedia.com/singapore-17-yoy-increase-india/ Mon, 23 Jul 2018 07:20:24 +0000 https://www.traveldailymedia.com/?p=475961 The post Singapore sees a 17% year-on-year increase in tourists from India appeared first on TD (Travel Daily Media) Brand TD.

A popular overseas destinations, Singapore is a hot favourite with Indians. No wonder that it received over half a million visitors from India just between January to May 2018, reporting a 17% year-on-year increase from 2017.

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Singapore is a hot favourite with Indians: it received over 600,000 visitors from India between January to May 2018, reporting a 17% year-on-year increase from 2017.

The year 2017 was a record year for Singapore Tourism Board (STB) as visitor arrivals from India crossed the 1 million mark for the third time in a row, showcasing the highest growth rate at 16% in comparison with all markets. India also continues to be the top source market for visitor arrivals in the cruise segment for Singapore. Last year, 127,000 cruise passengers from India sailed out of Singapore’s shores, showing a year-on-year increase of 25% from 2016.

In 2017, the Singapore Tourism Board (STB) undertook several initiatives to deepen its position in India. Its association with the Bollywood movie ‘Badrinath Ki Dulhania’, participation in cruise forums and travel trade events such as SATTE 2017, partnerships with airlines, launch of the Vegetarian Food Guide and unveiling of a new brand identity, Singapore: Passion made Possible, among others are cited as reasons for this growth.

Early this year, STB organised roadshows in Jaipur and Mumbai, participated in SATTE 2018 and organised a two-day Consumer Travel Fair in Bangalore to engage with Indian travellers.

This year, the STB has lined up a series of collaborative initiatives to entice and welcome more Indian travellers to Singapore in 2018. They embarked on an eight-city tour to Trichy, Ludhiana, Kochi, Kolkata, Surat, Vizag, Coimbatore and Lucknow to connect and grow their partnership with in-market travel agents.

This is part of STB’s ongoing efforts to take the ‘Passion Made Possible’ brand messaging forward and showcase Singapore’s diverse offerings to the target audience – families with kids, early and established careers, cruise travellers, meetings and incentive groups.

Some of the new enhanced leisure offerings are Maritime Experiential Museum, AJ Hackett Sentosa, Genting Dream, Singapore Sidecars tours, Rainforest Lumina at the Singapore Zoo, among others and upcoming events such as the Singapore Food Festival in July, Singapore Night Festival in August and Grand Prix Season Singapore in September.

“India moved up a spot to become the third largest source market for Singapore”

While speaking about STB’s efforts to showcase Singapore as a destination of choice among Indian travellers, GB Srithar said, “India has been a very important source market for Singapore and STB has been steadfastly engaging travellers through partnerships and various marketing initiatives.

“Last year, India moved up a spot to become the third largest source market for Singapore in terms of visitor arrivals. We are looking forward to working closely with both Indian and Singaporean travel trade partners to continue the momentum and entice more Indian travellers to come, enjoy Singapore’s offerings.”

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Singapore’s Golden Jubilee Campaign kicks off https://dev.traveldailymedia.com/singapores-golden-jubilee-campaign-kicks-off/ Wed, 24 Jun 2015 06:47:22 +0000 http://www.traveldailymedia.com/?p=223533 The post Singapore’s Golden Jubilee Campaign kicks off appeared first on TD (Travel Daily Media) Brand TD.

Celebrating the last five decades of tourism success, the Singapore Tourism Board recently kicked off its Golden Jubilee Campaign. The worldwide S$ 20 million campaign focuses on five categories namely fly, stay, shop, eat and play. The campaign has witnessed participation from more than 40 tourism stakeholders and can be enjoyed by visitors from India […]

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Shopping in Singapore
Shopping in Singapore

Celebrating the last five decades of tourism success, the Singapore Tourism Board recently kicked off its Golden Jubilee Campaign.

The worldwide S$ 20 million campaign focuses on five categories namely fly, stay, shop, eat and play.

The campaign has witnessed participation from more than 40 tourism stakeholders and can be enjoyed by visitors from India too.

The airline is offering special airfares bundled with complimentary attraction passes for Indians travelling to Singapore. In addition, there are daily rewards, Pedestrian Night on Orchard Road activities and ‘Kids play for free’ specials among the many others.

The launch of Golden Jubilee campaign is perfectly timed with the Great Singapore Sale.

Chang Chee Pey, executive director (SAMEA), Singapore Tourism Board said: “The new campaign gives STB an opportunity to leverage marketing efforts for destination Singapore. We have lined up year-long events and activities offering exclusive tourist experiences and privileges. India continues to remain amongst the top five visitor markets for us and the Golden Jubilee campaign introduces increased customisation when it comes to holiday planning.”

This year Singapore has already registered over 80,000 Indian visitors and the average length of stay increased to 6.8 days.

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Thomas Cook and Singapore Tourism Board announce UK partnership https://dev.traveldailymedia.com/thomas-cook-and-singapore-tourism-board-announce-uk-partnership/ Tue, 17 Feb 2015 10:41:35 +0000 http://www.traveldailymedia.com/?p=218286 The post Thomas Cook and Singapore Tourism Board announce UK partnership appeared first on TD (Travel Daily Media) Brand TD.

Thomas Cook Group and Singapore Tourism Board have announced a cooperative marketing agreement aimed at promoting Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors.  The agreement is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online to in-store, direct and third party […]

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The post Thomas Cook and Singapore Tourism Board announce UK partnership appeared first on TD (Travel Daily Media) Brand TD.

Thomas Cook Group and Singapore Tourism Board have announced a cooperative marketing agreement aimed at promoting Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors. 

Singapore to be promoted as more than a stop over.
Singapore to be promoted as more than a stop over.

The agreement is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online to in-store, direct and third party media.

“This partnership with Singapore capitalises on the enormous reach that Thomas Cook has to millions of UK holidaymakers,” asserted Richard Raperport, senior international partnerships manager, Thomas Cook’s Group.

“Leveraging the full strength of Thomas Cook as an omni-channel retailer, the initiative will utilise our deep insight into consumer travel behaviour to drive deeper awareness of Singapore as a compelling destination for UK consumers,” he continued.

“Combining our best in class data-focused marketing and our travel agent expertise, we are dedicated to driving significant success and return on investment for Singapore tourism. “

The national partnership, which will initially last for three months from its launch in February 2015, will see Thomas Cook and Singapore Tourism Board integrate traditional and digital media in a  high-profile, multi-media campaign.  It will include branded content in print and online, in-store promotions across Thomas Cook’s retail estate, prominence in brochures and posters, a variety of social media activities and innovative print and digital marketing activity.

In 2015, Singapore celebrates its Golden Jubilee and to commemorate this milestone, the nation will be celebrating throughout the year with numerous events.

 

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Singapore Singapore to be promoted as more than a stop over.