The Taiwan Tourism Bureau (TTB) has partnered with the Mumbai Metro, a rapid transit system serving Mumbai, and the wider metropolitan region, to expand awareness of Taiwan as a destination and promote tourism.
Dr. Trust Lin, director of TTB in Singapore flagged off the train wrapped in colourful campaign images, on its maiden journey from the Versova Metro Station. Featuring photos of popular web-series stars, Sumeet Vyas and Sapna Pabbi on vacation in Taiwan, the vibrant imagery highlights the great variety of holiday experiences offered by Taiwan as well as its rich history and scenic beauty.
This special Mumbai Metro train will run in August, also in conjunction with India’s Independence Day. There will be a Taiwan-branded train for every seven trains that stop by each station, reaching out to Mumbai commuters at a high frequency.
Over the past one year, TTB has increased its marketing budget for India by six-fold, taking it to USD 1.2 million annually. Additionally, Indian nationals who hold a residency or valid visa for the US, Canada, the Schengen states, the UK, Japan, South Korea, New Zealand or Australia are now entitled to a free Taiwan visa, which can easily be applied for online.