ITB Asia is set to deliver a series of keynote presentations over the event’s 16-18 October dates, in line with 2019’s conference theme, ‘Bold Thoughts, Bold Moves.’ The keynote sessions will focus on sharing innovative ideas, where attendees can expect to gain knowledge on practical applications to keep pace with industry changes.
Recognising the revolutionary impact of technology on the travel industry, speakers from leading online travel agencies (OTA), travel-related partners and technology companies will share their perspectives on how businesses can innovate and leverage on technology as they tackle the challenges of this era. Prominent keynoters include senior representatives from the likes of Bedbank, Hotelbeds Group, Booking.com, Expedia, IBM, KAYAK, OYO Hotels & Homes, TripAdvisor, Tujia and more.
“As the industry continues to evolve, attendees want to gain more than just insights of what leading businesses do to remain at the top. Through our sessions, they will be equipped with actionable steps on how to drive their business forward,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.
ITB Asia 2019 will also feature a keynote panel on 18 October focused on the new Chinese traveller, of which their overseas consumption is predicted to grow as large as USD 120 billion as preferences evolve. Titled, ‘The New Chinese Travellers,’ industry leaders will examine the growing significance of this market.