The truth about 4WD tourists
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According to Northern Territory News, the 4WD tourism study by Charles Darwin University expert Dean Carson revealed most drivers have relatively high incomes and affluent lifestyles.
“Kitting out a 4WD vehicle and getting it to the desert requires a fair amount of money,” he was quoted saying.
“So, while they want to rough it for parts of the trip, they also like some luxuries when they do get in touch with civilisation.”
The report said the survey found people wanted better food, better coffee and better accommodation in the towns and communities visited on their travels.
“Four-wheel-drive travellers don’t like to be thought of as mass tourists, so normal tourist promotion is not very effective,” Dr Carson was quoted saying.
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