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Thomas Cook (India) has championed the spirit of Yoga with the introduction of Travolution. Giving impetus to physical and mental well being, its Travolution wellness packages, invite Indians to travel to find inner peace; yoga being an integral component. In support of the government’s drive towards celebrating health and wellness, the company plans to revolutionise holidays into transformational travel via its unique yoga and wellness experiences.
Rajeev Kale, president and country head – holidays, MICE, visa, Thomas Cook (India) said, “Yoga offers immense tourism potential – a boon to the travel sector with cascading impact to the country’s GDP. Given the significant demand in wellness tourism that we have witnessed, and in keeping with the government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative.”
According to Thomas Cook India’s internal data, the demand for wellness tourism has grown by over 20% year-on-year over the last three years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses- by incorporating some of the most powerful yoga practices set against India’s pristine locales.