Thomas Cook India to offer Airbnb accommodation
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Thomas Cook India has partnered Airbnb for a pilot project that will look at offering accommodation to the company’s outbound travellers.
The new agreement will offer Indians travelling overseas “access to a range of unique accommodation experiences at a variety of price points”, according to Thomas Cook India.
The travel company cited its own internal research which found that more than 25% of its individual travellers have stated a growing preference towards “authentic local stays” and a desire for “deeper engagement and an immersion into the destination”.
“The Indian traveller is evolving rapidly and for many, standard stays no longer find favour. Our partnership with Airbnb for outbound Indian travellers aims to address this viable and yet untapped market need,” said Madhavan Menon, chairman & managing director of Thomas Cook India.
“Our strategic focus is to target high potential growth opportunities via innovation in products and partnerships and our tie-up with Airbnb reiterates delivery of this intent.”
Varsha Rao, head of Airbnb’s global operations, commented; “We are excited to work with a leader in India’s travel market to give Indian travellers the opportunity to have unique and truly authentic local experiences by staying in one of our more than two million properties around the world.”
Thomas Cook India said the tie-up with Airbnb could offer a variety of accommodation types, including “apartments, private rooms, castles, boats, manors, tree-houses and private islands”.
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